CareerBuilder Launches Big Data Analytics To Help Employers Assess How They Stack Up Against Talent Competitors

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Feb 07, 2013, 08:00 ET

CHICAGO, Feb. 7, 2013 /PRNewswire/ -- Do you know how your job ads measure up against the competition? Which of your job postings are performing well and which are falling short? CareerBuilder's new Recruitment Performance Portal is a first-of-its kind, free analytics tool for all clients that helps companies evaluate how the performance of their job ads compares with other companies vying for the same talent in the same locations.

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The portal, powered by data on more than 27 million applicant behaviors, tells companies how effective they are in attracting a large number of candidates and how the demographics of their applicants compare to competitors. Companies can easily identify where they're especially effective, what areas need attention and where they need to adjust priorities and strategies. If the job ad is underperforming, the portal even recommends ways to improve results.

Company recruiters and hiring managers can instantly:

Track how many searches, views and applications they've received for each position, and compare it to the average applications for competitors who are going after the same talent.
View all of their positions at once to determine the areas with the biggest need for improvement and replicate areas where they're performing well.
Filter information by job type, job location, date applied, applicant demographics, company profile, industry comparison and site to get as detailed as needed.
View the characteristics of their applicants compared to competitors in terms of gender, age, ethnicity, education level, experience, management experience, compensation, last employer, last employer size, last employer industry, military experience and security clearance.

"CareerBuilder's Recruitment Performance Portal provides actionable competitive intelligence in real-time," said Hope Gurion, Chief Development Officer at CareerBuilder. "We're applying the power of Big Data, making it easy for clients to optimize recruitment strategies to gain competitive advantage and better engage desirable talent. The portal offers companies information that is invaluable in developing a more effective recruiting program by not only evaluating their own applicants, but also benchmarking their recruitment efforts against competitors."

About CareerBuilder®

CareerBuilder is the global leader in human capital solutions, helping companies target and attract great talent. Its online career site, CareerBuilder.com®, is the largest in the United States with more than 24 million unique visitors, 1 million jobs and 50 million resumes. CareerBuilder works with the world's top employers, providing resources for everything from employment branding and talent and compensation intelligence to recruitment solutions. More than 10,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder's proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its subsidiaries operate in the United States, Europe, South America, Canada and Asia. For more information, visit www.careerbuilder.com.

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SOURCE Career Builder, Inc.