Care Bears™ Launch "Colors of Caring" Campaign by Giving Away Care Packages All Year Long

As the brand that owns feelings and emotions, Care Bears have taught children of all ages the importance of caring for others - for more than 35 years.  This year, Care Bears are taking an even more active role in their mission.  Every month, a different popular Care Bear will lend its respective color and belly badge as inspiration for specifically-themed care packages.  Custom-created by professional stylists, fans will have multiple chances per month to win their own "Colors of Caring" care package via social media giveaways.

Kicking off January is Cheer Bear, her colorful rainbow belly badge and theme of celebration, with packages designed by influencer Brite and Bubbly and blogger Ellie Mecham.  

Here are the remaining Care Bears, colors and themes inspiring Care Packages throughout 2018:

• February: Love-A-Lot Bear/Pink and Red/Love
• March: Good Luck Bear/Green/Good Luck
• April: Wish Bear/Teal/Springtime
• May: Harmony Bear/ Purple/Mothers
• June: Grumpy Bear/Blue/Fathers
• July: Funshine Bear/Yellow/Summer Fun
• August: Cheer Bear/ Pink/Back-to-School
• September: Share Bear/Purple/Sharing
• October: Laugh-A-Lot Bear/Orange/Halloween
• November: Tenderheart Bear/Brown/Gratitude
• December: Hopeful Heart Bear/Pastel Rainbow/Holidays

In total, fans will have a chance to win at least 52 Care Bear care packages in 2018, with a minimum of 24 packages designed and presented by celebrities and influencers and supported via Care Bears' social media platforms.  Care Bears care package videos will be published on Care Bears' YouTube channel as inspiration to fans of all ages to create and share their own care packages.

"We hope that these Care Bears and their messages inspire fans to create their own care packages so that all of us can authentically live the 'Colors of Caring' as well and help make the world a more connected and understanding place," said Sean Gorman - President of American Greetings Entertainment.

For more information regarding the "Colors of Caring" and care packages, please visit: www.carebears.com. Follow @CareBears and #ColorsOfCaring on Facebook, Instagram and Twitter.

About Care Bears

First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world's most popular and endearing children's properties. Today, fans of all ages around the world are falling in love with these huggable bears who help kids have fun while sharing and caring. They enjoy a robust portfolio of thousands of Care Bears licensed products at retailers globally. Care Bears are no strangers to television screens. They first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They also had their own television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a new Netflix original series, launched in fall 2015, and continues to delight fans around the world. The brand also has a robust social media following, with a portfolio of popular mobile apps and nearly 40 million views of new and classic videos on YouTube. The wholesome messages of caring and sharing resonate with parents who are familiar with the brand and feel comfortable introducing Care Bears to their own children.

Care Bears: www.CareBears.com

Facebook:  www.facebook.com/CareBears

Twitter: www.twitter.com/CareBears

Instagram: www.instagram.com/CareBears

YouTube: http://www.youtube.com/CareBears

Pinterest:  www.pinterest.com/CareBearsAGP

About American Greetings Entertainment

American Greetings Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings. It was built upon the successful re-launch of Care Bears™ and other iconic entertainment brands for kids, including Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

SOURCE American Greetings Entertainment

Related Links

http://www.carebears.com