CARE and Full Circle Exchange Team Up to Turn Coffee & Chocolate Sales Into Poverty Relief

New partnership launched in time for Cyber Monday online holiday sales will generate up to $1 million for programs empowering girls and women around the world

ATLANTA, Nov. 26, 2010 /PRNewswire-USNewswire/ -- CARE has teamed with Full Circle Exchange to raise up to $1 million for CARE's global poverty-fighting programs through Full Circle Exchange's sale of co-branded coffee and chocolate. As part of its "Wake Up to Justice – Dollar 4 Dollar" campaign, when coffee and chocolate are purchased on www.FullCircleExchange.com/CARE, Full Circle Exchange and its philanthropic partners will donate the full purchase price to CARE, up to $1 million.

"This partnership is good news for the girls and women CARE works to empower in more than 70 countries around the world," said Dr. Helene D. Gayle, President and CEO of CARE USA. "Consumers have the power to improve the lives of people half a world away by simply buying coffee and chocolate."

"We can't think of a better way to wake up to justice than knowing we've helped unleash the potential of countless girls and women to change their world," states Mark Priddy, CEO and co-founder of Full Circle Exchange.  "Our desire is to show that the world of business and philanthropy can not only co-exist, but can thrive by working together to achieve profound social outcomes, and change lives by empowering girls and women around the globe."

Full Circle Exchange's organic, Fair Trade coffee benefitting CARE is called Signature Blend. It is available in five varieties: South America, Africa, Indonesia, Central America, and Las Manos, a blend of coffees from four continents. Each one-pound bag is available individually for $12.95, or as part of a CARE Coffee Club package delivered regularly.

Full Circle Exchange's organic, Rainforest Alliance Certified™ gourmet chocolate barks benefitting CARE are available in four varieties: Caramel Cream Latte, Dark Hot Mango Curry, Dark Coconut Almond, and Extreme Dark with cherries. Half-pound packages of each variety are available for $13.95.

Gift boxes combining coffee and chocolate are also available for consumers seeking socially conscious holiday gifts.

About CARE: Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Working in more than 70 countries around the world, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity. To learn more, visit www.care.org.

About Full Circle Exchange: Full Circle Exchange is a socially conscious brand with a mission - to "Promote Justice and Cultivate Good" locally and globally through the sale of fairly traded, organic coffee, tea, and chocolate. We are proud to support farms that encourage the conservation of the environment through sustainable natural and organic farming methods. By ethically sourcing, purchasing, and roasting, we help build stronger farming communities, protect the environment, and support the progression of human rights, while fighting extreme poverty, and infectious disease. For more information visit us at www.fullcircleexchange.com.

SOURCE CARE

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