Cards for Your Life Stories and Love Stories: American Greetings Presents The Taylor Swift Collection

Retailers across the country unveiling first card collection by today's most popular storyteller

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Feb 09, 2010, 07:00 ET

CLEVELAND, Feb. 9 /PRNewswire-FirstCall/ -- Written and inspired by four-time GRAMMY winner Taylor Swift, the first set of cards from the new Taylor Swift Collection by American Greetings Corporation (NYSE: AM) is now available at select retailers across the country. The first 12 cards are being introduced to fans and card enthusiasts of all ages with a display marked, "Hi, I'm Taylor and these are my cards." As a special bonus, the official "Fearless" concert tour book will also be available to purchase.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/americangreetings/42318/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100209/MM50188 )

The exclusive partnership between American Greetings and Taylor Swift was announced in November 2009, and provides an opportunity for people to connect with those closest to them through the words and artistically inspired cards of the talented songwriter. Gift packaging, stationery, online photo personalization products and online greetings are also part of the collection and will be introduced over the course of the partnership.

Staying true to who Taylor Swift is and what she loves, the creative team at American Greetings worked closely with the artist to come up with an eclectic selection of cards that glitter, offer traditional values with her personal flare, and embody her words that make such an emotional connection.

"Working beside Taylor in our own creative environment and watching her get excited about concepts, write verse and come up with new ideas on the spot energized the entire team, " states Kelly Ricker, executive director of product development, American Greetings. "Taylor's songs touch millions of people and we believe her cards will have the same emotional appeal to consumers of all ages. All of us are so proud of the first set of cards in the collection, and we are very excited for everyone to experience them."

Currently, the new Taylor Swift greeting card collection can be found at select American Greetings retail partners throughout the United States and Canada, http://corporate.americangreetings.com/storelocator.html. By summer 2010, products will be sold in the United States, Canada, Australia, New Zealand, the United Kingdom and U.S. military bases worldwide, and online at americangreetings.com and photoworks.com.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings.

Editor's note: Card images available upon request.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Taylor Swift

Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and had the #1 best-selling album in any genre of music in both 2009 and 2008. This year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year.

Taylor, whose career record sales now top 13 million albums and 25 million song downloads, currently holds the Billboard all-genre records for most first-week downloads by a female artist, for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. She kicks off her FEARLESS 2010 North American tour March 4th in Tampa.