car2go Announces Over 13,000 Members In First Month Of Brooklyn Operation And Releases User Behavior Data

Leading Carsharing Service Also Announces New Mobile Access Feature

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Nov 24, 2014, 01:40 ET

BROOKLYN, N.Y., Nov. 24, 2014 /PRNewswire/ -- car2go North America LLC, the largest, fastest-growing global carsharing company, announced today that the company has over 13,000 Brooklyn members in its first month of operation in the Brooklyn borough, marking it car2go's fastest-growing market to date. In celebration of the milestone, car2go has also shared Brooklyn user behavior data since its launch, including that its unique fleet of smart cars have been driven 55,000 miles, the equivalent distance of traveling across the U.S. – from coast to coast -- over eight times.

The car2go Brooklyn service, which launched on October 25^th, provides 400 car2go vehicles for shared use, allowing members to use the service by the minute, 24 hours a day, seven days a week – without committing to a specific return time or dedicated location. As the only true, point-to-point car-sharing service in North America, car2go Brooklyn members are able to pick up and drop off a car2go anywhere within the Home Area, which includes neighborhoods such as Williamsburg, Park Slope, Red Hook, Coney Island and Sunset Park, among others.

"We couldn't be more thrilled about the launch in Brooklyn – it has truly become our most successful market," said Paul DeLong, CMO of car2go North America. "Its incredible growth is testament to our unique offering, and how the progressive people of Brooklyn needed an alternative public transportation option when traveling within their borough. The acceptance has been humbling, and we are energized to continue helping Brooklynites get from Point A to Point B with ease."

In celebration of the one month milestone, car2go has shared the following Brooklyn user behavior data:

22.45 Minutes – The average car2go trip time in Brooklyn.
Over 55,000 Miles -- Total number of miles driven by car2go Brooklyn vehicles. 55,000 miles is the equivalent of traveling across the country – coast to coast – over eight times.
The G Line -- The most popular subway line to end rentals. car2go's busiest stop was near the G line Broadway stop and the J/M line Lorimer Street stop. With over 300 trips ending within a 0.1 square mile radius of the area, car2go has truly served as a complement to public transportation by bridging the gaps between the first and last mile.
The Barclays Center, Prospect Park and Williamsburg – The most popular destinations for car2go Brooklyn members. car2go saw nearly 600 trips to the Barclays Center, 700 just north of Prospect Park, and over 1,300 trips to Williamsburg.
New Jersey, Connecticut, Upstate New York and Montauk – The furthest trips by a Brooklyn car2go vehicle. car2go has seen its vehicles travel into all five boroughs on a daily basis.

In addition to the Brooklyn data, car2go also announced today the launch of Mobile Access, an upgraded app feature in its iOS and Android applications that allows members to not only search for and reserve a car2go vehicle, but begin their car2go trip via their smartphones. Mobile Access will serve as an alternative to the company's member card, which was, until now, the only way to access a car2go vehicle and end a ride. To use Mobile Access, members must first update their iOS or Android car2go app to version 2.0.

Available to car2go's over 900,000 registered members, the new feature works on car2go's entire global fleet of over 12,500 car2go vehicles. With Regional Access, members are able to use the service seamlessly in each of car2go's 15 locations across North America, when traveling for work or play outside of Brooklyn.

Effective until December 21^st, car2go will offer free car2go membership, along with 30 minutes of free drive time at brooklyn.car2go.com using promotional code BKLYN.

Today, car2go is the fastest-growing global carsharing company in eight countries and 30 cities, including Brooklyn, Austin, San Diego, Washington, D.C., Portland, Miami, Seattle, the Twin Cities (Minneapolis and St. Paul), Columbus, Denver, Los Angeles (South Bay), Vancouver, Toronto, Calgary and Montreal.

For more information or to register to become a member of car2go, please visit Brooklyn.car2go.com, follow @car2goBklyn on Twitter, or become a fan of car2go on Facebook.

To download photos of Mobile Access, please click here.

ABOUT CAR2GO NORTH AMERICA LLC
car2go North America LLC, a wholly-owned subsidiary of Daimler North America Corporation and a brand of moovel GmbH, offers an innovative mobility solution in rapidly growing urban areas via a carsharing network of eco-friendly smart fortwo vehicles around the world. A flexible and "on demand" mode of transportation, car2go complements existing public transportation by bridging the gaps between the "first and last mile" of a member's commute. Today, car2go is the largest, fastest-growing global carsharing program with more than 900,000 registered members in 30 cities across the globe.

The innovation and environmental sustainability of car2go have earned international acclaim, including "Best Carshare" from the Vancouver Courier, "2014 Best CarSharing App" from Best of D.C., recognition from the Austin Chamber of Commerce with the "Greater Austin Business Award" for its positive impact on the city's traffic, and the prestigious "2010 EPA Clean Air Excellence Award" from the U.S. Environmental Protection Agency (EPA). Further information on car2go is available at car2go.com and media.daimler.com/ms/car2go/e.

ABOUT DAIMLER
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes- Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2013, the Group sold 2.35 million vehicles and employed a workforce of 274,616 people; revenue totaled €118.0 billion and EBIT amounted to €10.8 billion.

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SOURCE car2go North America LLC