Captain Morgan Corrals Cheyenne Taxi Cabs

Safe Rides Home Designated Driver Program Begins July 22

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Jul 20, 2010, 07:10 ET

CHEYENNE, Wyo., July 20 /PRNewswire/ -- The makers of Captain Morgan Original Spiced Rum are proud to announce the Captain Morgan "Safe Rides Home" designated driver program during Cheyenne Frontier Days.

Captain Morgan and his crew of Morganettes are coming to Cheyenne to distribute 1,000 pre-paid "Safe Ride Home" taxi fare vouchers. The vouchers have a maximum value of $7 towards a safe ride home, and will be distributed to legal drinking age consumers at Cheyenne-area hot spots throughout Frontier Days festivities.

"This program provides Wyoming bar and restaurant staff with a valuable designated driver option," said Bryan "ALF" Grzegorczyk, President of the Laramie County Liquor Association. "We want these vouchers to stimulate conversations that promote responsible drinking."

Beginning July 22, local transportation providers Capital City Cab, Cowboy Shuttle and T I Shuttle will accept the Captain Morgan Safe Rides Home voucher. Vouchers expire August 31, 2010.

"We understand that the rodeo in Wyoming places a premium on safety, and we hope that this program will become a staple to the rodeo festivities for fans and the local community," said TJ Keighley, Captain Morgan Marketing Manager. "The Captain Morgan Safe Rides Home program provides the ideal platform to remind adult consumers that when they enjoy our products they should do so responsibly and always arrange for a safe ride home."

Eligible consumers must be 21 or over. Vouchers have no cash value and are non-transferable. Each voucher is good toward $7 of the total fare. There are no refunds for unused portions, and the voucher does not count towards driver gratuity.

For additional information, please visit www.saferidetonight.com.

As always, Captain Morgan asks consumers to drink responsibly. Captain's Orders!

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo