Capillary Technologies Recognized as Asia-Pacific's Preferred CRM & Loyalty Provider

SINGAPORE, May 30, 2013 /PRNewswire/ --

• Successive wins in the CRM & Loyalty Category at Marketing Magazine's Singapore and Hong Kong Agency of the Year awards reinforce Capillary's market leadership in the Asia-Pacific region
• Capillary's Intelligent Customer Engagement^™ suite is rated as a top consumer relations and loyalty management solution

Capillary Technologies, a leading provider of cloud software solutions that help businesses to engage intelligently with customers through mobile, social and in-store channels, pulled off another Agency of the Year victory, winning CRM & Loyalty Silver AOTY award at Marketing Magazine's 2013 Agency of the Year (AOTY) Awards held on May 29 at the JW Marriott Hotel in Hong Kong. The win comes within days of Capillary being named CRM & Loyalty Silver Agency of the Year at Marketing Magazine's Singapore awards. Working with Lighthouse Research, Marketing Magazine convenes a distinguished panel of judges for the AOTY awards comprising 58 senior client marketers from such renowned brands as Citi, PWC, McDonalds, Swatch, Unilever, L'Oreal, Adidas and HSBC.

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Each year, Marketing Magazine recognizes agencies that set new benchmarks for delivering long-term value to clients with category-disrupting business solutions. Marketing Magazine's annual awards are regarded as a leading barometer of agency performance and are the only awards judged entirely by client marketers. This year, the judges evaluated hundreds of agencies on business and project performance, staff stability, leadership and vision parameters.

In the last 18 months Capillary has grown aggressively across the Asia-Pacific region and currently serves clients such as Courts, Puma, Pizza Hut, KFC and Guardian, and is known for its high energy and passion in bringing global best CRM practices to enterprises across Asia and surrounding regions. With its Intelligent Customer Engagement™ suite, Capillary can weave social and mobile loyalty  experiences into virtually any point of sale (POS) system -from legacy terminals to state-of-the-art mobile devices and tablets and integrate all the capabilities that consumer marketers need to engage with their customers.

"These successive recognitions from Asia-Pacific marketing communities testify to Capillary's expertise in providing next-generation Customer Relationship & Loyalty Marketing solutions that can be fine tuned to deliver excellent results in any market," remarks Capillary Technologies South-Asia & Greater China, Regional Head Anant Choubey. "Capillary has introduced intelligent, innovative solutions to both developed and developing economies. We have helped retailers to shed their 'one-size-fits-all' mindsets around customer engagement, to adopt personalized approaches, understand and gain customer mindshare and to influence purchase decisions in the moment they are being made."

In high-paced business scenarios where consumer preferences change rapidly and most purchases are impulse buys, Capillary confers unprecedented competitive advantages. Capillary empowers its clients to deploy targeted CRM activation and loyalty acceleration programs, to turn every point of sale (POS) and multichannel interface into a customer engagement device and to react instantly and engage customers when they are in stores and making purchase decisions.

Capillary helps businesses in 16 countries to consistently increase same-store sales, enhance brand loyalty and provide personalized in-store experiences to consumers with measurable business outcomes, including 5-7% typical sales increases and 4-6X returns on margins from their marketing and CRM investments. "With retail evolving into an increasingly complex science, Capillary looks forward to creating many more predictive CRM & Loyalty campaigns for retailers who want to focus exclusively on their customers and to connect with them using precisely the right messages and means at the right times," adds Choubey.

ABOUT AGENCY OF THE YEAR AWARDS

Since its inception, winners of Agency of the Year have always won based on one constant: agency preferences of client marketers. To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time - great work for their clients and communicating to the client marketer Nerys Nerys community.

About Capillary Technologies

Capillary's cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000 stores bringing instant shopper gratification to 70 million consumers worldwide. Capillary's customers include industry leaders such as Pizza Hut, Puma, United Colors of Benetton, Marks & Spencer, Nokia and Nike. Capillary is a Red Herring Global Top 100 company and has also recently won the Forbes' 12 Hidden Gems of 2012 and Under30CEO 'Setup to Kill it in 2013' awards. Capillary is backed by prominent venture capital investors including Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit http://www.capillarytech.com for more details.

Media Enquiries: Vaibhav Khamesra, Director-Marketing, [email protected], +1-6504193223

SOURCE Capillary Technologies