Canned Food Alliance Launches New Website: Mealtime.org

PITTSBURGH, Sept. 4, 2014 /PRNewswire/ -- The Canned Food Alliance (CFA) launched its newly redesigned website, www.mealtime.org, to better serve health and nutrition industry professionals and government, while also providing a path for consumers. The new website, designed by Response Labs LLC, is the result of a shift in marketing and communications strategies.

"Educating nutrition professionals and consumers about the many benefits of canned food has always been a top priority," said Rich Tavoletti, executive director for the CFA. "Mealtime.org is an online resource that concisely highlights helpful information including health and nutrition research, FAQ's dispelling myths about canned foods and recipes."

The new website provides a simple, user-friendly navigational path for professionals and policymakers separate from consumers. New sections for health professionals and policymakers include a delineated breakout of formal CFA policy statements, as well as CFA position statements on key issues. It also formalizes the breakout of nutrition research vs. behavioral research and categorizes fact sheets and infographics by subject matter, making them easier to find and understand what all of the CFA's resources are.

The website is also optimized for mobile devices and gives visitors a plethora of meal ideas and recipes that use canned foods – a need we've heard from both professionals and consumers in terms of providing resources for them and their clients. A recipe integration platform with www.foodily.com will allow all visitors to search the current CFA recipe database and have access to user-generated recipes that call for canned food ingredients.

"We're excited about the partnership with foodily.com. It allows us to continue to provide nutrition and health professionals and government agencies with applicable solutions to provide their clients; and offer consumers fresh ideas on how to incorporate canned foods into everyday meals," said Katie Calligaro, CFA communications manager. "After all, food isn't nutrition until it's consumed. We want to help bring the benefits of using canned foods to life, so that they make it onto people's plates during meal time."

Canned foods are an economic and convenient way to prepare nutritious foods year-round, whether they're used in schools or at home. Additionally, canned foods provide the important nutrients people need, often at a lower total cost-per-nutrient than fresh, frozen or dried forms¹.

For more information about canned food research, resources, the canning process, family mealtime solutions, recipes that use canned food and more, please visit – the new! – www.mealtime.org.

About the Canned Food Alliance

The Canned Food Alliance, a National Strategic Partner of the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion, is a consortium of steelmakers, can manufacturers, food processors and affiliate members. For more information about canned food research, resources, the canning process, family mealtime solutions, recipes that use canned food and more, please visit. www.mealtime.org or follow us on Facebook at Canned Food CANnections or on Twitter @CannedFoodFan.

About Response Labs, LLC

Response Labs is an integrated product development company enabling customers and consumers to share their brands and experiences easily, quickly and with the most relevance. With a dual focus split between building custom solutions for our clients and developing our own products, we aim to bridge technologies, integrate platforms, provide deeper user experiences and enhance relevant insights.

About Foodily.com

Foodily is the only recipe network informed by friends and popular tastemakers. Foodily gives people a single place to discover, compare, and shop millions of recipes. Use Foodily to follow friends and food experts who inspire you, get a constant feed of popular recipes to cook, and purchase the ingredients for the recipes you discover.  Foodily is driven by a super-charged team of structured data and personalized index experts that power well-designed food experiences for FreshDirect, McCormick Spices, AmazonFresh, and many more. The company is based in San Francisco and is backed by leading venture capital firm Index Ventures. Visit www.foodily.com and get cooking! 

¹ Kapica C. and Weiss W. Canned fruits, vegetables, beans and fish provide nutrients at a lower cost compared to fresh, frozen or dried. J Nutr Food Sci, 2012

SOURCE Canned Food Alliance

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