Cancer Treatment Centers of America® wins Sitecore's 2013 Best Customer/User Experience Award

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Mar 21, 2014, 11:31 ET

SCHAUMBURG, Ill., March 21, 2014 /PRNewswire-USNewswire/ -- The Cancer Treatment Centers of America® (CTCA) website, www.cancercenter.com, has been awarded Sitecore's "2013 Best Customer/User Experience Award." Sitecore is the global leader in customer experience management software. Cancercenter.com received this recognition after undergoing a year-long redesign that involved not only graphic and content updates, but extensive rework of its navigation. The site's improved usability and visitor experience were cited as the primary reasons for its selection as the award winner.

"Being recognized for a great User Experience is a true honor for us," said Matt Eaves, Director, Engagement at CTCA. "Going online to research and learn about cancer is typically one of the first steps a person takes after being diagnosed, and our goal is to serve as a helpful partner throughout their cancer journey. We wanted cancercenter.com to provide a user experience that was easy and intuitive to navigate, with content that is both relevant and useful for cancer patients, their families, and friends."

Sitecore's Site of the Year Awards recognize the leading organizations that use Sitecore to create a personalized digital experience for every customer that engages with their brand across all channels. Their experience platform combines best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified solution. This year's award judges considered the creative applications of Sitecore to deliver outstanding and transformative business results, integration with applications, multichannel engagement, and overall site experience.

"Cancercenter.com gets over 1,000,000 unique visitors every month, so the site had to be adapted to meet a wide range of user needs," said Eaves. "With that many people visiting our site, a positive user experience is essential to provide patients and caregivers with the information they need to help fight their disease."

About Cancer Treatment Centers of America®

Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals focusing on the treatment of complex or advanced stage cancer. CTCA offers a comprehensive, fully integrative approach to cancer treatment, and serves patients from all 50 states at facilities located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides patients with information about cancer and their treatment options so they can participate in their treatment decisions. For more information about CTCA, go to www.cancercenter.com.

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SOURCE Cancer Treatment Centers of America