Canal 22 MundoFox Scores Highest Primetime Ratings To-Date In February 2015 Sweeps
For the first time ever, KWHY-TV Canal 22 MundoFox in Los Angeles Beats Univision's KFTR UniMas among the Key Demographic of Adults 18-49!
LOS ANGELES, Feb. 25, 2015 /PRNewswire/ -- With one day to go in the February 2015 Nielsen Sweeps, KWHY-TV Canal 22, the MundoFOX television network flagship in Los Angeles, posts its strongest ratings book since the launch of the network in August 2012. KWHY MundoFox 22 is now out-performing KFTR, the UniMas network affiliate in Los Angeles, in average primetime ratings among both key demographics, Adults 18-49 and Adults 25-54.
KWHY-TV Canal 22 MundoFOX February 2015 Sweeps Highlights:
- It reached its highest monthly average primetime ratings, Monday to Friday, 7-11 p.m., since the launch of the network, among both Adults 18-49 and Adults 25-54.
- For the first time since of the launch of MundoFOX, KWHY beat KFTR UniMas in average primetime ratings for the key demo of Adults 18-49 (0.42 NSI rating vs. 0.40), and continues to outpace KFTR among Adults 25-54 (0.59 vs. 0.45).
- Canal 22 MundoFOX also outperformed KRCA Estrella in the 7 p.m. hour to rank third, only behind KMEX Univision and KVEA Telemundo in Los Angeles.
- KWHY has consistently posted growth in average primetime ratings for six consecutive months, starting in August 2014.
- "Year-to-year" ratings growth for both Adults 18-49 (+24% from February 2014) and Adults 25-54 (+48%).
Additionally, KWHY's digital superstation, Super 22 (Channel 22.2), also posted "year-to-year" growth in average primetime ratings among both Adults 18-49 (+67%) and Adults 25-54 (+50%).
Source: Los Angeles NSI Ratings, February 2015
For more information on KWHY-TV Canal 22 MundoFox, please visit www.mundofox22.com.
About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group. MM currently operates two Southern California Legendary media platforms; the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles' oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network. MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers. MM also operates television stations in Houston and Santa Barbara. The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.
Media Contact:
Rebekah Salgado
[email protected]
562.228.8191
SOURCE Meruelo Group / Meruelo Media
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article