Canada Post launches easy-to-use online address validation platform

AddressComplete one of growing portfolio of digital initiatives designed to enhance the customer experience

OTTAWA, March 7, 2013 /CNW/ - Canada Post launched AddressComplete today, a web service that allows for cost-effective and efficient address data capture and validation using Canada's most current and accurate address database. The new product was developed through a strategic relationship with the leading provider of address validation web services, Postcode Anywhere (PCA), and helps reduce costs related to incorrect addresses and improves the end-user address capture experience.

"Delays in payment receipt, parcel delivery failures and poor customer experiences can often be the result of inaccurate address data," says Kerry Munro, President of the Digital Delivery Network at Canada Post. "The highly intuitive user interface of AddressComplete enables businesses to close those gaps and enhance their customer experience and reduce costs in their web and customer contact environments."

"We believe that there is a significant requirement for a service like Address Complete in the Canadian market," says Guy Mucklow, CEO Postcode Anywhere. We are delighted to be working with Canada Post who has had exceptional vision and determination to make this happen."

AddressComplete is built on a pay-per-use subscription model making it affordable to businesses of all sizes and it can be added to a business' website in minutes. It offers an intuitive address validation and completion experience, benefiting from the most accurate source of address data in the country. The services will be of particular interest to major mailers, retailers and e-retailers as well as government organizations and can be integrated into any application with a network connection including: point of sale systems, call centre programs, and proprietary systems.

Further details of the service including a trial can be found at: www.canadapost.ca/addresscomplete.

About Canada Post
Canada Post is the country's leading provider of business-to-consumer delivery. By reaching more than 15.1 million addresses, and operating the country's largest retail network of nearly 6,500 post offices, Canada Post is ideally positioned to offer affordable and reliable service, with convenient pickup and return options. Together, Canada Post, Purolator Inc. (Canada's largest logistics company) and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.

About Postcode Anywhere
Postcode Anywhere dominate the web based delivery of address validation services processing over four million transactions daily for some of the largest organizations around the world.

SOURCE: Canada Post