Canada Post and OrderDynamics announce e-commerce platform that offers most convenient delivery experience in the country

Laura.ca first to enable customers with delivery options

OTTAWA, Nov. 1, 2012 /CNW/ - Canada Post, in collaboration with OrderDynamics, a Toronto-based e-commerce platform provider, today announced the delivery of an enhanced e-commerce retail platform, designed to vastly improve the online shopping experience by empowering customers with their delivery options.

The integration of Canada Post directly into the OrderDynamics e-commerce platform results in retailers being able to provide shoppers with greater control, convenience and information related to their orders, including Canada Post's new Deliver to Post Office option, which allows customers to pick up their purchases at any post office in Canada.

Women's apparel retailer Laura Canada is the first to provide online shoppers the new Canada Post delivery options through its recently launched online store.

"This collaboration reflects Canada Post's commitment to offer the most convenient delivery experience to Canadians who shop online," says René Desmarais, Senior Vice-President of Parcels at Canada Post. "Our network is unparalleled and offers retailers opportunities to provide a customer experience like none other. In an online world, this is key."

Canada Post's innovative e-commerce services are available to all new and existing OrderDynamics customers. "Our technology enables customers with choices they've never had before," says Michael Benadiba, CEO at OrderDynamics. "And that can be a game changer."

Within two weeks of launching the new store, 10% of all Laura.ca orders have used the Deliver to Post Office delivery option, a clear sign of the importance of providing online shoppers with convenient options.

"Today's busy modern women need convenience and the ability to choose not only what they want but where they want to receive it," says Sam Barnes, E-commerce Director at Laura Canada. "Giving them options is what makes their online experience complete."

By integrating Canada Post into their online store, retailers can offer shoppers a full range of features, including the additional option to have their orders shipped to the Canada Post outlet of their choice. With nearly 6 500 outlets across the country, a postal outlet is within 2.5 km of 78% of the Canadian population. The platform also offers shoppers real-time updates and information on shipping, processing and delivery status.

About Canada Post
Canada Post is the country's leading provider of business-to-consumer delivery. By reaching more than 15.1 million addresses, and operating the country's largest retail network of nearly 6,500 post offices, Canada Post is ideally positioned to offer affordable and reliable service, with convenient pickup and return options. Together, Canada Post, Purolator Inc. (Canada's largest logistics company) and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.

About OrderDynamics
OrderDynamics Corporation is a leading e-commerce platform solution for multi-channel retailers to connect physical stores with e-commerce websites and mobile applications through seamless integration of client data, cross-channel marketing and loyalty programs, and backend technologies. The OrderDynamics Software-as-a-Service solution enables brick-and-mortar retailers to create unified shopping experiences for consumers across any commerce channel to drive growth and improved retail efficiency. OrderDynamics proudly powers integrated online commerce channels for leading retailers such as Henry's Camera, Laura Canada, JYSK, American Diabetes Association, Pilot, Walking on a Cloud, Kitchen Stuff Plus, Town Shoes/The Shoe Company, Nutrasource, and more.
For more information about OrderDynamics, visit www.orderdynamics.com, call 866-559-8123, or email [email protected].

SOURCE: Canada Post