Campari® Toasts The Film Community As It Announces A Two-Year Partnership With The New York Film Festival
As Exclusive Spirits Sponsor for the 57th and 58th Editions of the Festival, Campari Further Celebrates Its Dedication to the Arts
NEW YORK, March 26, 2019 /PRNewswire/ -- Today, Campari®, the iconic Italian aperitif, and The New York Film Festival (NYFF), the premier U.S. showcase of the best in world cinema presented by the Film Society of Lincoln Center, are pleased to announce a two-year partnership. As the exclusive spirits partner for the 57th and 58th editions of NYFF - and the presenting partner of Opening Night, the festival's gala event - Campari extends its long-standing commitment to the world of film and art.
Campari has long embraced film as an expression of its brand, working with such film luminaries as Federico Fellini, Salma Hayek, Zoe Saldana, Paolo Sorrentino and Clive Owen, celebrating creativity, storytelling and innovation in all its forms. Its Red Diaries platform, a series of unique short film collaborations with renowned international directors and actors, uses innovative storytelling to depict Campari's rich history. The most recent short film in the series, Entering Red, premiered in February 2019 and stars Ana de Armas from the blockbuster film Blade Runner 2049. The film is directed by Matteo Garrone, whose newest feature, Dogman, opens at the Film Society April 12. Remaining true to Campari's mantra that every cocktail tells a story, the release of Entering Red kicks off a year-long celebration of the iconic Negroni cocktail as the world-famous drink marks its 100th anniversary.
"Our partnership with the New York Film Festival is a major step forward in continuing our devotion to film and the arts," said Melanie Batchelor, Vice President Marketing at Campari America. "The festival is the perfect place to share our excitement about Entering Red and support the creative individuals who devote themselves to making captivating films for film lovers. We look forward to toasting a collaborative partnership with a Negroni in hand."
Since 1963, the New York Film Festival has brought new and important cinematic works from around the world to Lincoln Center, introducing New York audiences to many of the industry's most acclaimed filmmakers as well as fresh new talent.
New York Film Festival Director Kent Jones said, "We are thrilled to be working with Campari to elevate our most important event of the year. Our festival prides itself on presenting the best in international cinema without competition, because, above all, our mission is to support the art and craft of cinema and foster film culture; it's very meaningful to collaborate with a partner that shares those values."
For further details on Campari, visit, campari.com. For further details on the New York Film Festival, visit: filmlinc.org/about-us/new-york-film-festival.
For inquiries regarding Campari, please contact:
Emily Anderson / M Booth
[email protected]
212-388-7664
For media specific inquiries regarding the Film Society of Lincoln Center, please contact:
Lisa Thomas
[email protected]
212-671-4709
Kate Patterson
[email protected]
212-875-5945
Isadora Johnson
[email protected]
212-875-5419
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ABOUT CAMPARI
Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red color, intense aroma and inspiring flavor, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
ABOUT CAMPARI AMERICA
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented the iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio® and Jean-Marc XO Vodka®.
Campari America is headquartered in New York, New York. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica, Instagram: @CampariAmerica, and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en Please enjoy our brands responsibly.
ABOUT THE NEW YORK FILM FESTIVAL
Since 1963, the New York Film Festival has brought new and important cinematic works from around the world to Lincoln Center. In addition to the Main Slate official selections, the festival includes newly restored classics, special events, filmmaker talks, panel discussions, an Avant-Garde showcase, and much more. The New York Film Festival highlights the best in world cinema, featuring top films from celebrated filmmakers as well as fresh new talent. The festival is presented by the Film Society of Lincoln Center, and the 57th edition will take place September 27-October 13, 2019. Additional confirmed partners of the 57th New York Film Festival include HBO®, Netflix®, and JCDecaux®.
FILM SOCIETY OF LINCOLN CENTER
The Film Society of Lincoln Center is devoted to supporting the art and elevating the craft of cinema. The only branch of the world-renowned arts complex Lincoln Center to shine a light on the everlasting yet evolving importance of the moving image, this nonprofit organization was founded in 1969 to celebrate American and international film. Via year-round programming and discussions; its annual New York Film Festival; and its publications, including Film Comment, the U.S.'s premier magazine about films and film culture, the Film Society endeavors to make the discussion and appreciation of cinema accessible to a broader audience, as well as to ensure that it will remain an essential art form for years to come.
The Film Society receives generous, year-round support from The New York Times, Shutterstock, the National Endowment for the Arts, and the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature. American Airlines is the Official Airline of the Film Society of Lincoln Center. For more information, visit www.filmlinc.org and follow @filmlinc on Twitter.
SOURCE Campari
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