Cambridge Analytica to Present at Advertising Week

NEW YORK, Sept. 21, 2017 /PRNewswire/ -- Cambridge Analytica's brand-focused division, CA Commercial, will host a star-studded panel at Advertising Week that will cover the relationship between data, digital marketing, and TV. In addition, Cambridge Analytica will host a workshop session on measuring success as a data scientist.

The Panel - Will Data and Digital Resurrect TV?

Hosted by CA Commercial's CRO Duke Perrucci, the panel brings together a wide range of industry-leading experts to address how data and digital technologies are impacting television. Panelists will provide deeper insights into how big brands, data-driven digital agencies, and networks are working together in today's rapidly changing advertising environment.

Panelists:

• Dr. Mehmet Oz, Heart Surgeon, Author, and TV Personality
• Molly Schweickert, Global Head of Digital Marketing, Cambridge Analytica
• Zvi Cole, Director of Integrated Media US, Beiersdorf
• Lee Boykoff, Senior Vice President of Digital Analytics and CRM, A+E Networks
• Stephanie Abrams Cartin, Co-CEO, Socialfly

Date and Time:

• Monday, September 25^th at 10:15 a.m.

Location:

• Thomson Reuters Building at 3 Times Square, New York

The Workshop - Measuring Success as a Data Scientist

Cambridge Analytica Data Scientist, Robert Judith, will lead a discussion focusing on how data scientists define segmentation success, common pitfalls, and how choosing the right metric of success leads to better outcomes in advertising.

Date and Time:

• Wednesday, September 27^th at 1:00 p.m.

Location:

• Tech Xperience & Workshop Stage at 4 Times Square, New York

Event Details

For more information or to register for either event, please refer to the Advertising Week website.

About Cambridge Analytica

Cambridge Analytica is the market leader in combining data analytics, behavioral science and ad tech for commercial marketing and political campaigns. With over 25 years of experience in behavioral change, we provide our clients with unparalleled insight into their audiences.

Press Contact:
[email protected]

SOURCE Cambridge Analytica