Cambio Re-Launches with Industry Heavy Hitters Mark Burnett, Warner Bros. Digital Distribution, Dolphin Digital Media

LOS ANGELES, Sept. 28, 2011 /PRNewswire/ -- Cambio, an interactive online entertainment experience aimed at teens and young adults, announced today their re-launch with a variety of strategic deals, including Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media for the AOL, Jonas Group and MGX Lab joint venture.

Cambio and Dolphin Digital Media have entered into an exclusive content deal, in which 4-6 original scripted webisodic programs will be financed per year. In this deal, Dolphin Digital Media has committed a budget of $10-12 million annually.  Dolphin Digital Media and Cambio will collaborate to identify original material to produce, with an emphasis on established screenwriters, actors, directors and producers.  Cambio holds exclusive rights to distribute the content in the United States.

The new Cambio will be built around four pillars of programming: Premium Originals, Breaking News and Editorial, Live Events/Chats and a daily entertainment show.  

Cambio's exciting new content line-up through the first month of its launch includes:

• "CliffsNotes Films" – Mark Burnett, in partnership with Coalition Films, has developed a series of comedic video shorts based on CliffsNotes® Literature Guides, published by Wiley.  This new partnership will bring video versions of CliffsNotes to the online masses by presenting classic works of fiction in humorous, irreverent, animated shorts that still manage to present the plots, characters, and themes to the viewer.
• "Aim High" - From Dolphin Digital Media, Executive Producer McG, Warner Premiere and Warner Bros. Digital Distribution, "Aim High" is an innovative original web series integrating the best of teen angst storytelling with rich transmedia content elements.  Starring Jackson Rathbone ("Twilight") and Aimee Teegarden ("Friday Night Lights"), the six episode series will premiere on Tuesday, October 18 exclusively on Cambio and Facebook.

"We're excited to welcome all of our new partners to the Cambio family as we move into this new chapter of our brand," said Nathan Coyle, General Manager of Cambio.  "We're in great company.  With Dolphin Digital Media, Warner Bros. Digital Distribution and Mark Burnett's stellar reputations in providing quality entertainment content, we believe they'll help catapult us to become the eminent destination for teens and young adults."

"In step with our commitment to create high quality digital content, we at Dolphin are eager to join forces with Cambio in these upcoming new web projects," said Bill O'Dowd, CEO, Dolphin Digital Media.  "This deal aligns us with major strategic partners and top creative talent in this exciting new medium."

The Cambio community can also look forward to enhanced social networking and interactive features that allow users to share their profile, photos, videos and other interests.  If a Cambio member's photos and videos trend, they will automatically be featured as "What's Hot" on every page of the site.  Members will also earn highly-coveted points, badges and levels with the ability to share via Facebook, Twitter, email, SMS, +1 and Stumble Upon.

Cambio is pleased to relaunch with its ongoing alliance with AT&T, a collaborator since Cambio's original launch in 2010.  Cambio has also forged relationships with a variety of other advertisers, to be announced.

About Cambio

Cambio is an interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and professionally-produced original content programs. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.cambio.com

About Dolphin Digital Media, Inc.

Dolphin Digital Media, Inc. is dedicated to the production of high quality digital content and safe, engaging websites for children. Please visit www.dolphindigitalmedia.com for more information.

About Coalition Films

Coalition Films is an independent film production company committed to the craft of storytelling in all mediums, specializing in independent film, documentary, television, and branded entertainment. Coalition Films is headquartered in Hoboken, New Jersey, and was founded by Joseph Castelo, a screenwriter, director, and producer.

SOURCE Cambio