Calling All Latin Food Lovers! Carnation(R) Evaporated Milk Delivers Recipes to Your Mobile Phone

SOLON, Ohio, April 8 /PRNewswire/ -- Lovers of Latin cuisine just got a little meal preparation help from Nestle Carnation® Evaporated Milk. The maker of "The Cooking Milk™" today introduced a new mobile website and custom iPhone application targeted directly at Hispanic consumers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100408/CL83508 )

The mobile website and application draw sweet and savory recipes from the brand's MiCocinaLatina.com website, delivering valuable product and brand engagement right to consumers' mobile phones.

Both the mobile website and the iPhone app present content in Spanish and English languages.  The mobile website offers full search capabilities of more than 300 recipes for web-enabled phones. The iPhone app provides similar capabilities, with a richer user experience. The iPhone app also offers a clever little twist on standard recipe search: with a shake of the iPhone, the user can generate a "random" recipe, adding a little fun to the experience. The "Shake" of the iPhone app is a visual and tactile extension of the actual Carnation Evaporated Milk can, which you also shake before using its contents in your cooking.  For more information, visit www.micocinalatina.com/phone.

According to the Pew Internet & American Life Project, in 2009 more than 47 percent of Hispanics had used a handheld device to go online, compared to 28 percent of whites. Carnation brand managers implemented the mobile program to respond to this trend and to put recipes in consumers' hands, where they could more likely use them at the point of purchase.

SOURCE Nestle USA

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