Callaway Digital Arts Partners With Sesame Street to Bring 'The Monster at the End of This Book' to iPad

NEW YORK, Dec. 22, 2010 /PRNewswire/ -- Sesame Workshop, the nonprofit educational organization behind Sesame Street, and Callaway Digital Arts (www.callaway.com), interactive publisher of premium children's and lifestyle applications for the iPad, today announced that The Monster at the End of This Book for iPad is now available in Apple's App Store. The first Sesame Street app designed specifically for iPad, The Monster at the End of This Book takes full advantage of the platform to bring the beloved children's classic to life with vibrant animation, engaging sound, and lively music. The Monster at the End of This Book for iPad is available from the App Store on the iPad or at www.itunes.com/appstore/ for a special holiday promotional price of $.99.

The Monster at the End of This Book for iPad enhances the classic book with a completely immersive user interface that draws children into the story. As everyone's favorite lovable, furry blue monster tries to secure pages with everything from ropes to brick walls, children will delight in interacting directly with the story elements.

First published in 1971 and celebrating its 40th anniversary in print in 2011, The Monster at the End of This Book, written by Sesame Street's visionary director and executive producer, Jon Stone, and illustrated by Mike Smollin, has sold more than 3 million copies, making it the best-selling trade book in Sesame Street's 41-year history. For decades children have been enthralled by Grover's attempts to prevent them from reaching the end of the book, only to turn the last page and discover that the monster is Grover himself.

"We are honored that Sesame Street chose Callaway Digital Arts to bring its all-time best-selling classic to life," said Callaway Digital Arts Chairman and Chief Creative Officer Nicholas Callaway. "The Monster at the End of This Book iPad app awakens the joy and wonder of childhood in people of all ages. Whether you're one or 100, it will bring a smile to your face."

Features of The Monster at the End of this Book for iPad include:

• Lively interactive animation that responds to your child's touch
• Narration by the lovable Grover
• Engaging activities that empower readers to move the story forward and encourage kids' critical thinking and listening skills
• Word highlighting to help build beginning reading skills
• Playful parent tips from the educational experts at Sesame Street

"The Monster at the End of This Book is a timeless story that generations of Sesame Street fans continue to love and share with their children," said Scott Chambers, Senior Vice President, Worldwide Distribution, Sesame Workshop. "This app will allow them to experience this story like never before and give readers the chance to play along, listen, and interact with one of their favorite characters."

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes premium lifestyle and children's applications for Apple's iPad, iPhone, and iPod family of products. CDA's in-house studio brings talented storytellers and digital artists together to create high-quality applications that leave a lasting impression on people of all ages. Funded by the Kleiner Perkins Caufield & Byers iFund, CDA's apps include Martha Stewart Makes Cookies, Miss Spider's Tea Party (for the iPad, iPhone, and iPod Touch), Miss Spider's Bedtime Story (for the iPad), and(RED): The Lazarus Effect. For more information about CDA, visit www.callaway.com.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

SOURCE Callaway Digital Arts

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