Call for Speakers and Sponsors: 15th Annual Horowitz Cultural Insights Forum

News provided by

Horowitz Research

Dec 12, 2014, 11:35 ET

NEW YORK, Dec. 12, 2014 /PRNewswire/ -- Horowitz Research announces a call for sponsors and speakers for the 15th Annual Horowitz Cultural Insights Forum, to be held on March 25, 2015 at the Edison Ballroom in New York City. Horowitz Research's annual Forum is a long-standing, influential media industry event well-known for advocating for the value of multicultural audiences to networks and advertisers. Each year, this full-day event attracts 400 executives from the media, advertising, and financial industries with thought-provoking panels, research-driven case studies, excellent networking opportunities, and exclusive access to the latest Horowitz consumer research, as well as a special Emerging Talent Showcase which shines a spotlight on young, multicultural content creators who are shaping the content of tomorrow.

The theme for this year's Forum is Identity Matters: Be Relevant in a Multiplatform World. The day's conversation will explore how all facets of identity -- including race, but also extending to psychographics, culture, and communities of interest -- are critical to succeeding in today's competitive, multiplatform marketplace.

Some key themes the Forum will focus on this year include:

  • How do various aspects of identity -- including race, psychographics, and culture -- play an integral role in effectively targeting and engaging today's consumers?
  • Considering the diversity of America's new general market, how can content creators develop programming and advertising that resonates in a transcultural America?
  • How can we leverage identity to influence consumer choices in today's saturated media market? How does this differ by medium (TV, radio, digital, etc.) and by platform?
  • Horowitz's cutting-edge segmentation of the New TV Universe, with nuanced analysis that includes race, psychographics, demographics, and cultural attitudes. What are the latest research findings on what America's new general market thinks, does, and wants to see on both traditional and new media platforms?

Position your company as a thought-leader at this media industry insights and strategy event. Get involved today:

  • Sponsorship Opportunities:  Sponsorship opportunities are on a first-come, first-served basis.  Sign on now to position your company at the forefront of this leading-edge conversation. 
  • Speaking Slots: Thought-leaders are invited to submit their bios by January 9 for consideration for speaking slots.
  • Case Studies: Agencies with compelling research case studies are invited to submit a brief summary by January 9.

For more information, please visit www.culturalinsightsforum.com or contact:

Andrew O'Brien
[email protected] 
914-834-5999

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/call-for-speakers-and-sponsors-15th-annual-horowitz-cultural-insights-forum-300009093.html

SOURCE Horowitz Research

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