CAKE by Accelerize and DialogTech Announce Partnership
Technology Integration Provides Performance Marketers with Insight into Digital Marketing Spend and Adds New Revenue Streams with Pay-Per-Call
NEWPORT BEACH, California, January 7, 2016 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a partnership and technology integration with DialogTech, the provider of the only end-to-end call attribution and conversion platform for data-driven marketers. By combining technologies, the CAKE and DialogTech integration enables performance marketers to route, attribute and monetize leads generated from multi-channel digital marketing campaigns and capitalize on a significant - and rapidly growing - pay-per-call revenue opportunity.
"Marketers rely on CAKE for deep insight into the channels, publishers and networks that drive performance marketing success," said Josh Mallamud, SVP of strategic partnerships and corporate development at DialogTech. "DialogTech is extremely excited to integrate our real-time call attribution and phone lead routing technology with the CAKE platform to give marketers a complete solution for pay-per-lead campaigns that is both affordable and easy to use."
Performance marketers require immediate, transparent data to optimize campaigns and strengthen relationships with lead sellers and buyers. With the DialogTech and CAKE integration, performance marketers get the essential data points needed to make more immediate bidding and routing decisions to increase revenue from campaigns and decrease costs that occur when routing qualified leads to poor performing lead buyers.
"Using CAKE and DialogTech together, F5 Media offers innovative online and pay-per-call campaigns that drive significant value for both our affiliates and our advertisers," said Henry Whitfield, Senior Affiliate Manager at F5 Media, a full-service digital advertising company and provider of a leading performance-based network. "We use DialogTech to view the up-to-the-second performance of pay-per-call campaigns in CAKE alongside our other online lead generation programs, and make immediate optimization decisions that improve performance."
CAKE's multi-channel tracking SaaS platform enables digital marketers to measure, analyze and attribute digital marketing spend by tracking online behavior and digital conversions in real-time. The solution provides automated collection, validation and distribution tools to deliver those leads to the right buyers, at the right time. With the DialogTech integration, CAKE users can do the same for offline phone call conversions.
"In today's mobile world, performance marketers that aren't monetizing phone leads from digital marketing are missing an incredible revenue opportunity," said Jeff Deisner, Senior Vice President of Business Development for CAKE. "CAKE's integration with DialogTech is an extremely streamlined way for marketers to drive new revenue streams from pay-per-call."
CAKE and DialogTech will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from January 10-12. To discuss this new partnership and for additional information, visit CAKE at the Meet Market, tables #205 and 206, or the DialogTech booth #3018.
Supporting Resources
About DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit http://www.dialogtech.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London and New Delhi. For more information, visit http://www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growing pay-per-call revenue opportunity, and explains that performance marketers can increase revenue and decrease costs, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
Media Contacts
Jill Hara
Senior Director of Marketing, CAKE
[email protected]
+1-(949)-548-2253, x 257
Tanaya Lukaszewski
Kulesa Faul for DialogTech
[email protected]
+1-(916)-712-3791
Investor Contact
Fred Sommer
Ascendant Partners, LLC
[email protected]
+1-(732)-410-9810
SOURCE Accelerize Inc.
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