Cake & Arrow Launches the #FlipHerScript Campaign in Celebration of Women's Equality Day

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Aug 25, 2017, 08:30 ET

NEW YORK, Aug. 25, 2017 /PRNewswire/ -- Today Cake & Arrow announced the launch of #FlipHerScript, a campaign celebrating Women's Equality Day, which takes place this year on August 26th. The campaign was created by Cake & Arrow's Archery Club, a group of women at Cake & Arrow who meet monthly to explore gender equality issues in the workplace, empower professional growth and opportunity for women, and raise awareness about issues surrounding women's equality.

Women's Equality Day commemorates the ratification of the 19th amendment on August 26th of 1920, which granted women the right to vote. Since being granted the right to vote in 1920, the rights of women have been greatly advanced. Women in this country are empowered to pursue the career of their choice, work in high-powered jobs, including business, technology, and politics, and are outpacing men when it comes to college attendance and graduation.

Despite these significant gains, inequalities for women persist. They earn 71 cents to every dollar a man makes, are significantly underrepresented in the senior leadership of top organizations (and more generally in fields like tech), and a woman has yet to be elected to the highest political office of this country.

#FlipHerScript is designed to raise awareness around the kind of inequalities women in this country continue to face–at work, at home, in school and in their communities. The campaign rewrites the stories of famous and everyday women whose accomplishments have purposely or inadvertently been brushed under the rug–flipping the script, so to speak–to shine light on the courage, tenacity, and extraordinary feats these women have achieved, even in the face of inequalities.

"With so many women in the workplace and in positions of power these days, it's easy to forget that the battle for women's equality is far from over, and that things weren't always this way," said Christina Goldschmidt, the VP of Customer Experience of Cake & Arrow, and the founder of the Archery Club. "It is my hope that this campaign–and the work we are doing here at Cake & Arrow with the Archery Club-–will inspire women to continue to fight for women's equality, and feel empowered to see their own stories, and those of their female friends, family members and colleagues, in a different light."

About Cake & Arrow Cake & Arrow is a customer experience agency that builds digital products and services for the ecommerce, fashion, insurance, and a handful of other key industries. We focus on helping companies who spend over $1 million a year on digital initiatives, honing in on what motivates their customers and creating transformational experiences that deliver it. We have partnered with leading and specialty ecommerce and retail brands across the nation, including MetLife, KIND Snacks, Catbird, Lowe's, Saks Fifth Avenue, Louis Vuitton and others.

Press Contact:
Emily Smith
Cake & Arrow
646.738.6179

SOURCE Cake & Arrow