CAHG Joins Forces With TBWA\WorldHealth
Becomes Global Network's Lead Agency in U.S.
NEW YORK and CHICAGO, March 28, 2012 /PRNewswire/ -- CAHG, a leading professional healthcare communications agency, is forming a strategic alliance with TBWA\WorldHealth as the network's lead healthcare professional agency in the U.S. Both are part of Omnicom Group.
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The move strengthens CAHG's ability to deliver powerful global brand management and integrated services for the world's leading healthcare companies. For TBWA\WorldHealth, the healthcare communications network of TBWA, CAHG gives the network a significantly stronger presence in the U.S., the world's largest market for healthcare products and services. This alignment delivers a global communications powerhouse for healthcare clients in every major and pharmerging market.
"We are enhancing our resources significantly, particularly outside the U.S., to respond to clients' expanding needs," said Scott Cotherman, President and CEO, CAHG, and Chairman, TBWA\WorldHealth. "As part of a global marketing and communications network dedicated to helping create a healthier world, CAHG will benefit from two valuable proprietary TBWA practices: 'Disruption,' which leads to finding new brand ideas for creating growth, and 'Media Arts,' which is important for the delivery of behavior-changing messages in an increasingly multichannel communications world."
In turn, TBWA\WorldHealth now has access to CAHG's finely honed expertise in training and growing branding and communications experts—leaders in the industry that create brands that themselves lead their industry.
"CAHG and TBWA are two strong agencies that share the same vision, mission, and culture," said Tom Carroll, President and CEO, TBWA Worldwide. "The beauty of TBWA\WorldHealth is that it attracts talented, dedicated professionals, and all of them are fully engaged behind a common vision of helping create a healthier world. Making the complex simple and the simple engaging is what they do, what healthcare communication has to be about."
TBWA\WorldHealth has a global reach covering all major geographic regions: North America, Latin America, Europe, Africa/Middle East, and Asia Pacific, with six major regional hub offices in New York, Chicago, London, Paris, Hamburg, and Singapore. TBWA\WorldHealth has 47 offices in 36 countries serving the world's leading healthcare companies.
About CAHG
CAHG (www.cahg.com), which is proudly celebrating its 50th anniversary this year, is one of the largest healthcare communications companies in the world and a part of the Diversified Agency Services network of specialty marketing agencies within Omnicom Group. CAHG provides brand acceleration services throughout the brand's lifecycle, from compound development to patent expiry and beyond through the following practice disciplines: professional healthcare advertising and promotion; genomics-based medicine and personalized healthcare strategy and communications; clinical trial patient enrollment and management; scientific insight and solutions; multichannel brand building; managed markets; evolving media and analytics; full-service digital/interactive support and eMarketing solutions; and technology-inspired studio solutions. CAHG services some of the world's leading pharmaceutical and specialty companies, including Actelion, Alcon, Bayer HealthCare, bioMerieux/Philips, Bristol-Myers Squibb, CooperVision, Forest Laboratories, Lundbeck, Merck, OncoGenex Pharmaceuticals, Otsuka America, Shire, and Takeda, among others.
About TBWA Worldwide
TBWA\WorldHealth (tbwaworldhealth.com) is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients including Accenture, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines, and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and named it as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
CAHG and TBWA are wholly owned subsidiaries of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Media Contacts
Suri Harris, CAHG, 646-428-8918, [email protected]
CAHG, 211 E. Chicago Avenue, Chicago, IL 60611 / 220 E. 42nd Street, New York, NY 10017
Jeremy Miller, 212-804-1162, [email protected]
TBWA\Worldwide, 488 Madison Avenue, New York, NY 10022
SOURCE CAHG
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