Cacique® 'Plunges' into an Even Sexier New Bra

Lane Bryant Lingerie Division Turns up the Heat with Curve Enhancing Bra Unveiled on Las Vegas Catwalk

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Mar 07, 2011, 04:54 ET

COLUMBUS, Ohio, March 7, 2011 /PRNewswire/ -- As plus size women increasingly gravitate toward fashion-forward, sexy, intimate apparel, Cacique, Lane Bryant's intimates division, is turning up the heat with the launch of an even sexier new plunge bra – straight from the sizzling Las Vegas catwalk.

Celebrity plus size model, Ashley Graham, unveiled a bedazzled version of the hot new bra at Lane Bryant's recent fashion show, the brand's first runway spectacular in nearly a decade. Designed from a view of fashion and comfort, as opposed to size, the new plunge bra features revolutionary technology that not only "gives the girls a boost," but also plenty of support.

"The more Cacique has pushed the fashion envelope with shapes, styles, fabrics and details, the more our consumers want," said Gill Heer, Cacique's senior director of design/development. "From lace and bold colors to sexy French boudoir ensembles and retro-inspired pin-up looks to other cleavage-enhancing styles, curvy women are saying: let's get it on."

Heer noted that Cacique was the first brand to introduce a plus size plunge bra, which defied detractors' expectations with skyrocketing sales, as plus size women gravitated to a style that enhanced their bust shape and, at the same time, made their waists look smaller.

She also pointed to the media firestorm and groundswell of support that followed an initial refusal by some networks to air a Cacique lingerie commercial deemed "too hot for TV" last year. The now award-winning ad became the most-watched YouTube video and set the stage for an expanded campaign that debuted this month.

Cacique's new satin plunge bra features tiny foam pillows embedded in the straps as well as a cushioned wire casing for extra comfort. It is available in stores throughout the country in cute casual cotton and sexy satin priced from $38.00 to $42.00. The satin plunge style is available in sizes 36C-46DDD and 40-44B; the cotton style is available in 36C-44DD and 40-44B.

Over the past decade, Cacique has shattered the image of dowdy, hide-in-the-back-of-the-store, "grandma" bras, particularly as more and more women embrace their curves and want to proudly show off their assets. The plus size plunge bra proved such a success, as a sequel, Cacique launched the first plus size balconette bra – a sexy, shape-enhancing style. It's now the brand's best seller.

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SOURCE Lane Bryant