Cache Launches Its First Designer Fragrance, Beyond Haute
Iconic fashion brand and retail destination invites women to update their fragrance wardrobe with their new Eau de Parfum in stores and online for Valentine's Day.
NEW YORK, Jan. 20, 2015 /PRNewswire/ -- Cache (NASDAQ: CACH) today announced the debut of its first designer fragrance, Beyond Haute, an eau de parfum for women. The name Beyond Haute is inspired by the idea that a women's signature scent functions as her ultimate statement piece. From the juice: a fruity floral with a hint of sophisticated woods, to the faceted diamond-inspired bottle, a spritz of Beyond Haute is the essential finishing touch to any outfit.
The perfume opens with sparkling notes of green pear and cassis complimented by a sensual heart of blushed peony and muguet. White cedarwood and clean musk leave a soft finish that blend effortlessly into skin.
"Beyond Haute is an empowering scent, without being overbearing. It's for the woman who is fiercely bold, independent and sophisticated. She is looking to enhance and compliment, rather than change her natural beauty. It was important for Cache's first fragrance to be versatile enough to fit every woman's lifestyle and accentuate the special occasions in her life." – says Cache CEO, Jay Margolis.
Beyond Haute is an exclusive, premium fragrance that epitomizes timeless elegance. The woman who wears it is confident, feminine, and her fragrance reflects her can-do attitude. Whether she is meeting friends for brunch, taking charge at the office, or heading to the latest hot spot for dinner and dancing, the Beyond Haute woman is ready for however her day unfolds.
Beyond Haute (3.4 oz. Eau de Parfum) will be available for $64 at Cache boutiques and cache.com in February 2015.
The following image is available with this release:
Beyond Haute Fragrance bottle:
https://app.box.com/s/y5k1ij72iyy81z4m0m1quyt3tam9xlbj
For more on Cache, visit www.cache.com and follow us on Twitter or Instagram @CacheStyle and on Facebook at Facebook.com/CacheStyle.
About Cache, Inc.
Cache is the leading U.S. based multi-channel specialty retailer of women's apparel and accessories. The company offers a boutique shopping experience for fashion-conscious women, both through its stores and at CACHE.COM. Products sold under the Cache brand include eveningwear, event and day dresses, sportswear and accessories. The company's 237 boutiques are primarily located in high-traffic, upscale malls in 43 states, Puerto Rico and the U.S. Virgin Islands.
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