Cabot Creamery Cooperative's Big Bones Bash and Calcium Challenge at Battery Park, New York, NY

WHAT:

The Big Bones Bash/Calcium Challenge is a free and fun educational competition designed to inspire teens to use their own best talents to persuade their peers and adults about calcium intake and why it matters. Prior winning projects include ideas from cooking demonstrations, to designing a board game, sculpting, producing infomercials and even creating a bone phone!

Finalists will present their projects at New York's Battery Park on Saturday, August 7.  $5,500 in cash prizes will be awarded to the sponsoring school or organization of the top 17 exhibitors.  

The deadline to enter Cabot's Big Bones Bash/Calcium Challenge is Friday, July 16, 2010.

WHO:

This free competition is open to 7^th and 8^th graders from the New York City area.  This includes all area clubs, organizations and youth programs serving young people in this age range. (example: Summer camps, Boy Scout Troops, Girl Scout Troops, 4H Clubs, Boys and Girls Clubs, and similar organizations.)

WHY:

Three out of four teens do not get enough calcium, creating an urgency to prevent osteoporosis in later life.  The Big Bones Bash is an opportunity for young people to learn more about the health benefits from calcium and encourages them to educate their peers.

The event will showcase a team of judges that include: Olympic Soccer Champion and ESPN Analyst Julie Foudy, Bruno Frohlich, forensic scientist from the Smithsonian's National Museum of Natural History and healthcare professionals. Judges will look for original, creative and meaningful messages and projects crafted by youth who understand the critical need to communicate why calcium matters to their friends and peers.

Big Bones Bash is presented by Cabot Creamery Cooperative and co-sponsored by 3EveryDay and the American Dairy Association and Dairy Council, Inc. (ADADC).  The Big Bones Bash has earned the highly coveted golden seal of approval from the National Association of Secondary School Principals.

WHEN:

Entry Deadline:  Friday, July 16, 2010

Finalist Judging Event: Saturday, August 7, 2010 – Judging begins at 10:00 a.m. and the Awards Ceremony will be held at 2:00p.m.

MEDIA CONTACT: Rachel Greenstein, 617-569-6269/978-526-1960 or [email protected] at Warner Communications