Cable&Wireless Worldwide Extends Presence in Middle East

DUBAI, UAE, August 2, 2010 /PRNewswire-FirstCall/ -- Cable&Wireless Worldwide today announced the opening of its new regional headquarters in Dubai Internet City (DIC) to better serve its growing customer base in the Middle East and Africa. Following a three year presence in the region, the new office is further evidence of Cable&Wireless Worldwide's continuing success in, and commitment to, the region.

The announcement follows the company's deployment of an extensive telecommunications network (MPLS) across the Middle East in 2008. This included Points of Presences (PoPs) in Dubai, Abu Dhabi and Bahrain, connecting customers based in the United Arab Emirates back into the MPLS network. Since this deployment, Cable&Wireless Worldwide has been providing connectivity to global enterprise customers including HSBC.

Through its next-generation network C&W Worldwide is able to provide improved services and support to meet the needs of its enterprise customers moving operations to the booming Middle East market. The services will also enable C&W Worldwide's customers to route increased levels of data traffic in the EMEA region, where internet usage is expected to grow substantially.

Jim Marsh, Chief Executive Officer, C&W Worldwide, comments: "This investment further strengthens our commitment and ability to serve our enterprise customers on a global scale. We are committed to providing the best levels of service and strive to meet the needs of our customers in growing markets, such as the Middle East and Africa. We understand this market and can provide local customers with relevant SLAs in a manner very different to those seen elsewhere in the world."

C&W Worldwide has strong partnerships in the region with leading local telecommunications companies and, as such, the company is able to connect customers to their other facilities around the world with seamless, consistent services. C&W Worldwide's global network provides multinational companies operating in the Middle East region with access to an advanced portfolio of Internet Protocol (IP) based managed communications services including hosting, security and worldwide connectivity.

Ghassan Latif has been appointed to lead C&W Worldwide's efforts in the region.

Home to many Fortune 500 companies as well as more than 1,000 specialised industry leaders from diverse segments of the information and communication technology sectors, Dubai Internet City has emerged as one of the largest ICT clusters in the world, providing the backbone to the industry while catering to the region's increasing focus as a knowledge-economy.

About Cable&Wireless Worldwide

Cable&Wireless Worldwide (LSE: CW.) aims to be the first-choice provider of mission critical communications. The Company is one of the world's leading critical communication providers delivering a range of high-quality managed voice, data and IP-based services and applications to large corporates, multinational companies, governments, carrier customers and resellers across the UK, Asia Pacific, India, Middle East & Africa, Continental Europe and North America.

In the UK, Cable&Wireless Worldwide owns the country's largest fibre network dedicated to business users of telecoms reaching 20,500km in length, and providing ubiquitous UK access through a combination of fibre, digital, microwave, radio and leased circuits. The network has presence in more than 400 towns and cities in the UK, with 802 unbundled exchanges covering 55% of the population.

On an international scale, Cable&Wireless Worldwide's global next-generation network (NGN) stretches to more than 500,000km, including interests in 69 global cable systems, and provides connectivity to 153 countries. The Company's Multi-Service Platform, an IP-based next-generation platform that operates across the NGN, offers a single environment on which voice and data applications can be converged to drive business efficiencies. The network is uniquely designed with inbuilt resilience and the capability to re-route traffic across diverse paths in the event of failure of one or more paths, particularly at the international level.

With more than 6,300 colleagues globally, Cable&Wireless Worldwide is committed to delivering exceptional customer service and developing long term partnerships with its customers.

    To find out more, please visit http://www.cw.com

    CABLE&WIRELESS WORLDWIDE

    Liv Nixon
    Senior PR Executive
    +44(0)7822-804-975

    Cable&Wireless Worldwide Press Office
    +44(0)1344-818-888

SOURCE Cable&Wireless Worldwide

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