Cabela's Partners With NSSF And Project ChildSafe To Promote Firearm Safety

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Nov 12, 2013, 10:54 ET

NEWTOWN, Conn. and SIDNEY, Neb., Nov. 12, 2013 /PRNewswire-USNewswire/ -- The National Shooting Sports Foundation and Cabela's Inc., the World's Foremost Outfitter of hunting, fishing and outdoor gear, today announced a new partnership to promote firearm safety in support of NSSF's Project ChildSafe program.

"Both Cabela's and the National Shooting Sports Foundation place a premium on firearm safety and responsibility," said Scott Williams, Cabela's Chief Marketing Officer. "Cabela's is proud to support Project ChildSafe and help educate firearm owners on the importance of safe and proper firearm storage."

In providing its support, Cabela's joins a growing list of leaders in the hunting and target-shooting world—including USA Shooting, the Outdoor Channel and many of the nation's largest hunting, shooting and outdoor publishers—that have endorsed and supported Project ChildSafe's mission this year.

"We're thrilled to have Cabela's involved in this effort," said Steve Sanetti, NSSF President and CEO. "This is another powerful testimony to the strong belief in and commitment to firearms safety and responsibility in the sporting community. The hunting and shooting community is the largest audience and the best source of ambassadors for these messages—the more we can empower them to deliver those messages to their families and others in their community, the more we can help prevent firearm accidents."

The announcement comes as NSSF and Project ChildSafe are in the midst of a "Hunt S.A.F.E." campaign launched at the start of the fall hunting season and focused on the sporting community. "S.A.F.E." is an acronym for Secure your firearms when not in use; Be Aware of those around you who should not have unauthorized access to guns; Focus on your responsibility as a firearm owner; and Educate yourself and others about safe firearm handling and storage.

"We want to remind everyone that the hunt isn't over until you are S.A.F.E.," Sanetti said. "With proper storage being the No. 1 way to prevent firearm accidents, all gun owners must accept responsibility to treat firearms with the respect they deserve in the field, on the range and everywhere in between."

About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1998 (prior to 2003 the program was called Project HomeSafe) as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. Since 1998 the program has provided more than 36 million free firearm safety kits that include a gun lock to gun owners in all 50 states and five U.S. territories. That's in addition to the more than 60 million free locking devices manufacturers have included with new firearms sold since 1998 and continue to do today. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at www.projectchildsafe.org.

About Cabela's Incorporated: Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

About NSSF: NSSF is a leading organization promoting firearms safety and responsibility in the U.S. As the trade association for the firearms industry, its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 9,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, visit www.nssf.org.

SOURCE National Shooting Sports Foundation