C Y Foundation Exhibits at ChinaJoy Digital Entertainment Conference

USA - English

• USA - English

HONG KONG, July 30 /PRNewswire-Asia/ -- The PRC's leading electronic tournament and digital entertainment company, C Y Foundation Group Limited ("C Y Foundation" or the "Group"; HKEx: 1182) showcased its leading online game Rohan at the China Digital Entertainment Expo & Conference ("ChinaJoy" or "Expo"). The annual event, held at the Shanghai New International Expo Centre, is expected to attract over 100,000 visitors this year. The increasing demand for online entertainment in China among youth has created huge market potential.

C Y Foundation is using the ChinaJoy exhibition to promote its major MMORPG (massively multiplayer organized role playing game) Rohan. The Rohan booth includes a number of attractions such as COSPLAY, dance performances and live tournaments for prizes. The promotional activities have drawn overwhelming numbers of visitor. Players are lauding the Rohan game for the dynamic on-screen effects and exciting storyline.

ChinaJoy, supported by the General Administration of Press and Publication, Ministry of Science and Technology, Ministry of industrial and Information Technology, General Administration of Sport, China Council for the Promotion of International Trade, National Copyright Bureau, and Shanghai Municipal Government is entering its eighth year. It has become the premier event for the digital interactive entertainment industry and attracts companies from across Europe, America, Japan, Korea, Southeast Asia as well as mainland China, Hong Kong and Taiwan.

About 8th China Digital Entertainment Expo & Conference

China Digital Entertainment Expo & Conference is a large-scale interactive entertainment expo sponsored by government organizations including General Administration of Press and Publication of PRC, General Administration of Sport of PRC and Shanghai Municipal Government. The expo aims to exhibit the latest interactive digital entertainment products and technology worldwide and regulate the domestic market in digital and internet publishing. Associated events include a game industry forum, E-sport competitions and awards and ChinaJoy Cosplay Carnival. All aim to foster the healthy development of China's digital entertainment industry.

Website: http://www.chinajoy.net

About C Y Foundation Group Limited

The C Y Foundation is an interactive digital entertainment company that provides quality entertainment across China. It is dedicated to organizing and hosting P2P prize tournaments throughout mainland China. The C Y Foundation also operates a national electronic tournament platform that is promoted through a network of Internet cafes, and organizes the International Entertainment Festival (IEF), Asia's premier annual e-sports tournament. IEF offers an online platform dedicated to daily tournaments at: http://www.iefgames.com.

    Website: http://www.cyfoundation.com

    For further information, please contact:

    Porda International (Finance) PR Group

     Ms. Harriet Lau
     Tel:   +852-3150-6761
     Email: [email protected]

     Ms. Cara Pang
     Tel:   +852-3150-6736
     Email: [email protected]

     Ms. Abbey Zhao
     Tel:   +852-3150-6752
     Email: [email protected]

     Fax: +852-3150-6728

SOURCE C Y Foundation Group Limited