C-4 Analytics Named a National Best and Brightest Company to Work For
Digital Marketing Firm's Investment in Its Employees Pays Dividends
BOSTON, Dec. 9, 2014 /PRNewswire/ -- Ranked as the fastest-growing Internet company in Deloitte's 2014 Technology Fast 500™, C-4 Analytics has seen rapid revenue growth in recent years, but the digital marketing firm's latest accolade instead honors the personal growth it has fostered among its employees. The National Association for Business Resources recently named C-4 Analytics to its 2014 National Best and Brightest Companies to Work For™ list after the company's policies, culture and practices were evaluated and compared against employee surveys.
To make the Best and Brightest Companies to Work For list, C-4 Analytics had to excel in a variety of categories related to human resources and employee enrichment, including recruitment and orientation, employee education and development, compensation and benefits, communication, work-life balance, community initiatives and strategic company performance.
With more employees certified in Google AdWords and YouTube than its competitors in digital marketing, C-4 Analytics holds a range of weekly training sessions for new hires and experienced team members alike that are balanced throughout the year with employee relaxation days, regular yoga sessions and various off-site adventures. The company has also supported a number of local nonprofits through donations and volunteering, and it is currently holding a holiday gift drive for the Massachusetts-based Dare Family Services.
"We've become a Best and Brightest Company by not only attracting the most talented digital marketers, but by also giving them the training and tools required to create campaigns that are engaging for both them and the intended audience," said Michael Weiss, managing partner of C-4 Analytics. "You also need a work environment where employees can recharge their creativity and focus, so even though we joke that we already get to 'play on Facebook' all day, we regularly set aside time that allows us all to get out of the cubicle mindset. By creating this atmosphere and hiring the right people, we've built an incredible employee base that's truly committed to a team effort."
While web analytics and technology are crucial pillars of C-4 Analytics' digital-marketing strategy, tactics and reporting, the company has differentiated itself from automated and stock solutions by building a dedicated team of data and search analysts, social-media strategists, content and SEO specialists and web designers who create customized campaigns for their clients. Headquartered in Saugus, Mass., C-4 Analytics stays closely connected with its new satellite office in Ann Arbor, Mich., by video conferencing through a remote-controlled iPad bot affectionately known as "C-4PO."
"The latest generation of talent needs to be continuously challenged with new strategies and sciences, so we've built a flexible organizational structure that cuts down on repetitious tasks and eliminates stale campaigns by giving every employee the ability to tailor their work as web technologies and search algorithms change," explained Justin Cook, the company's vice president and general counsel. "That approach creates a workplace where the curious and creative can truly thrive, and it's why we can say without hesitation that our employees are our greatest asset."
About the Best and Brightest Program:
The Best and Brightest Companies to Work For™ is a program of the National Association for Business Resources that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. There are numerous regional celebrations throughout the country.
About C-4 Analytics:
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte's 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Partner and the first agency to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, paid-search management, online-reputation management, behavioral retargeting and social-media campaigns. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels -- and the related costs -- so that they can determine which marketing streams are most profitable. Find C-4 Analytics online at www.c-4analytics.com, on Google+ and on LinkedIn. They can also be reached by phone at 617-250-8888.
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SOURCE C-4 Analytics
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