Butler Home Products To Acquire Cleaning And Garment Care Businesses From The oneCARE Company

MARLBOROUGH, Mass., Jan. 24, 2014 /PRNewswire-iReach/ -- Butler Home Products LLC, one of the fastest growing cleaning tools companies in North America and a division of Bradshaw International, Inc., has reached an agreement with The Evercare Company d.b.a. oneCARE of Alpharetta, Georgia to purchase specific products and brands. Butler will acquire oneCARE's Lint Roller, Garment Care and Cleaning Tool businesses marketed under various retail and private label brands.   Evercare is one of the leading lint roller brands in North America, with a long history of providing high quality lint rollers dating back to the invention of the lint roller by a predecessor business of Evercare.

Rob Michelson, President of Butler Home Products said, "We are excited about our future and the opportunity to acquire these innovative products and recognizable brands."  He added, "These new businesses will add to our capabilities and allow us to offer more products and brands to our US and Canadian retail partners."  Current oneCARE products in the USA will continue to be distributed from the Waynesboro, Georgia warehouse and the company will maintain the office in Alpharetta, Georgia for Marketing, Sales and Product Development.  Butler will also acquire oneCARE's Canadian operations based in the Toronto area.  Butler Home Products remains headquartered in Marlborough, Massachusetts, with its warehouse in Rancho Cucamonga, CA, shared with its parent company, Bradshaw International, Inc.  

Butler Home Products LLC, headquartered in Marlborough, MA, is a division of Bradshaw International, Inc. and sells a wide variety of cleaning and household products. Marketed under the Butler®, Twist, Dawn®, Mr. Clean®, Mr. Clean Magic Eraser®, Charmin®, Gain®, Febreze®, and Black & Decker® brand names, Butler has a growing market share for its cleaning products in grocery, mass market, drug stores, home centers, value retailers and others.  It is currently distributing product in more than 50,000 retail outlets in North America.  Butler also distributes cleaning tools under the Mr. Clean/M.Net® in Canada.  For additional information about Butler Home Products visit www.thebutler.com or call 800-343-3368.

Bradshaw International, Inc. is a privately owned company based in Rancho Cucamonga, California, with family heritage dating back to 1905. Bradshaw is a premier marketer of housewares in the U.S., and one of the largest kitchen gadget suppliers in the world shipping more than [150] million pieces annually. Its family of brands span the areas of kitchen tools & gadgets, bakeware, cookware and cleaning products, which includes the following brands: Good Cook®, Bonny, Profreshionals™, Bialetti, Oneida®, Betty Crocker®, Butler®, Mr. Clean®, Dawn®, Charmin® and Black and Decker®. For more information about Bradshaw or its products, please visit www.bradshawintl.com.

Mr. Clean, Magic Eraser, the Mr. Clean Man design, Charmin, the Charmin Bear design, Dawn, Bounce, Gain, Febreze and all related marks are trademarks of The Procter & Gamble Company, Cincinnati, Ohio used under license by Butler Home Products LLC. 

Black & Decker is a registered trademark of Stanley Black & Decker of New Britain, Connecticut used under license by Butler Home Products LLC

Media Contact: Michael Silverman, Butler Home Products, 508-597-8017, [email protected]

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SOURCE Butler Home Products

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