Bustle Grows Social Engagement Fourteen-Fold

NEW YORK, Sept. 15, 2015 /PRNewswire/ -- Bustle announced today that social media engagement for the women's lifestyle and news site increased 14x from August 2014 to August 1, 2015, capturing over 12.7 million actions (i.e., post-level likes, shares, comments, favorites, and retweets) across Facebook, Twitter and Instagram, outpacing the media publishing industry's 81 percent social growth during the same time period. This growth also drove a 234 percent growth in social referrals for the publisher.

Bustle credits social engagement insights and analytics partner Shareablee Inc. for guiding the publisher's dramatic growth in social reach, engagement and referral traffic. Since April 2014, this partnership has enabled Bustle to increase audience interactions and traffic by publishing content that has proven to engage its users.

Bustle's social fan, impression and amplification (sum of shares and retweets) numbers also increased during this time period, with growth rates of 474 percent, 511 percent and 13x, respectively. Furthermore, Bustle's Facebook shares outpaced its publishing industry category by 191 percent.

"We are thrilled to see that readers continue to connect with the excellent content our editorial team is creating on a daily basis," said Bustle's Editor-in-Chief, Kate Ward. "We are excited to continue to utilize Shareablee's data to give our audience the best experience possible on Bustle."

Shareablee founder and CEO, Tania Yuki, added, "We're excited to see Bustle harnessing Shareablee's social data to drive its social growth, from fans and engagement to shares and impressions. Consumers' appetite for more quality content is revolutionizing media publishers' social strategies and showing there is still plenty of opportunity for growth in both established and emerging media brands, and we are thrilled to be a part of it."

About Bustle
Bustle is the largest digital media property aimed at Millennial women, reaching over 30 million unique readers a month. Bustle delivers everything readers want to know, see, and read right now — spanning breaking news, entertainment, lifestyle, fashion + beauty, relationships and more. www.Bustle.com

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
Shareablee
1.917.808.6402
[email protected]

SOURCE Shareablee Inc.

Related Links

http://www.shareablee.com

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