Businesses focus on data quality as they drive innovation through data insights

Data is a driving force behind business innovation. According to Experian's 2016 global data management benchmark report, 98 percent of companies want to turn data into insight to drive business outcomes like improved customer experience, business growth and risk reduction. Data quality tools ensure that information can be trusted to provide accurate insights.

"Data is central to business decision making and operations, making its accuracy more critical than ever," said Jonathan Hulford-Funnell, global managing director, Experian Data Quality. "If we can unlock the power of data, we can realize a great many opportunities. The challenge we see is that many businesses don't trust the data they hold, making it difficult to gain the insight needed to stay competitive. With improved data quality, organizations can take steps to better understand their customers and their business operations."

Increasingly, the people improving data quality are the same people who use that data for various business initiatives. Experian Data Quality tools are built for these business users.

"We see a shift in the market from IT departments controlling and managing all information to business users wanting to control and gather their own insights. Using technology designed for their purposes, these individuals are empowered to better understand data and drive value for key initiatives, rather than having to wait for IT support," added Hulford-Funnell. "Experian Data Quality focuses on enabling business users to obtain quality, actionable data to add value to business initiatives. We empower for our clients through easy-to-implement technologies that can deliver value quickly."

To download a copy of Gartner's 2016 Magic Quadrant for Data Quality Tools report, visit https://www.edq.com/analyst-insight/gartner-magic-quadrant-data-quality/contact-form.  

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time. For more information, visit https://www.edq.com.

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. We also help people to check their credit report and credit score and protect against identity theft. In 2016, for the third year running, we were named one of the "World's Most Innovative Companies" by Forbes magazine.

We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.

To find out more about our company, please visit http://www.experianplc.com or watch our documentary, "Inside Experian."

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Data Quality Tools, 23 November 2016

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:

Erin Haselkorn
Experian Data Quality Public Relations
1 617 385 6700
[email protected]

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SOURCE Experian Data Quality

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