Business.com Releases 2015 Demand Generation Report, Delivering Vital Recommendations for B2B Marketers
CARLSBAD, Calif., Sept. 22, 2015 /PRNewswire/ -- Demand generation continues to grow in importance, playing a pivotal role in the marketing and sales process. To help marketers generate leads that convert into customers, Business.com—the leading resource for companies seeking the knowledge, products and services to run and grow their businesses— today released The Integrated Marketing and Sales Machine: 2015 Demand Generation Report, which provides an in-depth analysis on the demand generation efforts of today's B2B marketers.
Based on the results of a recent survey of over 150 marketers, the report outlines today's marketing landscape and reveals several actionable recommendations for marketers.
"Gone are the days of cold calling. We've entered a new era, where decision-makers are educating themselves more before engaging with a sales rep," said Tony Uphoff, CEO, Business.com. "From start-ups to Fortune 1000 corporations, successful demand generation today requires a coordinated approach across a variety of platforms."
Key Findings Include :
- Lead Generation is evolving into a more sophisticated "demand generation life cycle" encompassing brand awareness, lead generation, nurturing and customer retention tactics.
- Content Marketing is the dominant platform for business marketing.
- Cross-channel attribution and ROI attribution continue to be a challenge.
- Marketing automation adoption is accelerating but technology is complicated.
Recommendations for B2B Marketers Include :
- Marketers need to structure their brand generation efforts into a coordinated demand generation life cycle.
- Marketers need to set clear and measurable KPIs for their demand generation initiatives and stick with them.
- Define a process for measuring and reporting on these KPIs. To start, keep it simple.
- Marketing automation is key, but proceed carefully.
The full 2015 Demand Generation Report—which features content covering key takeaways, recommendations, methodology and respondent profile details—is available for download at Business.com.
For more information, please contact Jacob Streiter at [email protected] or 646-695-7047.
About Business.com
Business.com Media, Inc. helps over 30 million executives each year acquire the knowledge, products and services they need to run and grow their businesses and careers. Its suite of performance marketing products enables contextual advertising at every state of the buyers' journey driving over half a million purchases for its 10,000+ advertising customers. Business.com is a JMI Equity portfolio company and based in Carlsbad, California. Learn more by visiting business.com, and follow the company on LinkedIn, Twitter and Facebook.
SOURCE Business.com
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