Business.com Launches Lead Expansion and Nurturing Service

CARLSBAD, Calif., Dec. 1, 2014 /PRNewswire/ -- 29% of B2B marketers are currently not using lead nurturing as part of their demand generation initiatives and almost 40% of organizations have only been doing lead nurturing for less than a year, according to the 2014 Demand Gen Report on Lead Nurturing. In addition, business buyers are over 60% of the way through their purchase process before engaging with sales today (Sirius Decisions). To help this process, Business.com, announces a new lead expansion and nurturing service, LENS. LENS instantaneously targets those customers who express an interest in a product or service with advanced banner display campaigns and email nurturing to help our advertisers turn leads into sales. LENS creates a powerful and efficient way for Business.com advertisers to increase lead velocity and conversion rates.

"For B2B marketers, it's a huge challenge to launch effective nurturing campaigns quickly, before the sales opportunity is lost," says Tony Uphoff, CEO of Business.com. "Providing our advertisers with the 1^st party intention-based data and the technology to nurture leads via advanced display advertising and email campaigns is a huge void in the marketplace we are excited to fill," says Uphoff.

Forrester Research shows that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. An additional study released by Bizo and Oracle Marketing Cloud concludes that email nurturing is no longer enough, with 79% of marketers saying that nurturing needs to evolve beyond traditional email campaigns (based on open rate and email conversion rate data).

The Lead Expansion and Nurturing product is an extension to the company's current Sales Ready Lead product and just one of the suite of digital marketing solutions offered by Business.com. Visit Business.com's digital solution center to see the myriad of digital products and solutions that drive results.

About Business.com

Business.com Media, Inc. helps over 30 million executives in growing businesses each year acquire the knowledge, products and services they need to run and grow their business. Its suite of performance marketing products enable contextual advertising at every stage of the buyers journey driving over half a million purchases for its 10,000+ advertising customers.

Business.com is a JMI Equity portfolio company and based in Carlsbad, California. Visit us at www.business.com.

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SOURCE Business.com Media, Inc.

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