Business Marketing Association Unveils "Unleash 2011"

NAPERVILLE, Ill., May 25, 2011 /PRNewswire/ -- The Business Marketing Association (BMA) unveiled today its lineup of industry leading speakers and featured topics for "Unleash 2011," BMA's annual international conference on June 1-3, 2011 at the Sheraton Hotel & Towers in Chicago, Ill.  Over 500 marketing and communications executives from 300 business-to-business focused companies are expected to attend the event.

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The three-day event features over 25 sessions to help business-to-business marketing professionals use the tools they already possess to drive creativity and innovation.  Industry experts will advise marketers on using assets such as data, social media profiles, mobile strategies, and agency relationships to improve their companies' market profiles.  

Author and marketing executive Roy Spence will deliver an address on tapping into companies' senses of self – their purposes – to focus marketing strategies. Keynote speeches by Forrester Research Senior Vice President Josh Bernoff and Avnet CEO and Chairman Roy Vallee will focus on cultivating HEROes (highly empowered and resourceful operatives) and developing a company voice. Author Seth Godin will speak at Thursday's lunch.          

The theme for this year's conference is rooted in findings from a recent BMA survey that revealed marketers are feeling stifled by the lack of money, confidence and time, as well as  bureaucracy and complacency, in the industry. "Unleash 2011," co-sponsored by Bloomberg and CNBC News, will focus on the tools marketers can use to foster creativity despite real and perceived limitations.  Events also include networking dinners and a cruise on Lake Michigan.

"We are excited to provide a forum for sharing ideas, insights and perspectives from some of the world's finest thinkers in business-to-business marketing. 'Unleash 2011' will educate attendees about how these ideas, methods and technologies can be most relevant to marketers in every industry," said Gary Slack, BMA national chairman.

For more information on the conference or to register, please visit http://www.bma-unleash.com/.

About Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics.  BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information about BMA, call 630-544-5054 or visit www.marketing.org.

SOURCE Business Marketing Association