Business Marketing Association Launches First Ever International "Go and Grow" Roadshow Series

CHICAGO, March 7, 2012 /PRNewswire/ -- In honor of its 90th anniversary, the Business Marketing Association (BMA) today announced the launch of its first-ever roadshow event series, Go and Grow for marketing professionals.  Kicking off on May 17 in Beijing, Go and Grow extends BMA's acclaimed annual international conference and is designed to help business to business (B2B) marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organizations.

Through a new format and approach, Go and Grow will expand the reach of BMA's educational offerings by bringing together world class speakers in a series of dynamic, collaborative venues. The Go and Grow series will be hosted in seven different cities across Europe, China and the United States and will address key topics such as marketing integration, mobile marketing, and global best practices.

"For over ninety years, the Business Marketing Association has committed itself to the education and thought leadership of marketing professionals through events, seminars and speaking opportunities," said Al Maag, 2011-12 National BMA Chairman and Chief Communications Officer of Avnet. "We are excited to usher in the next era of BMA with the launch of the organization's first international roadshow to further engage marketing professionals around the world.  We are committed to professional and career development at all levels, and we encourage all B2B marketers to attend."

"Our chapters are the key to our success and these events will provide members with the opportunity to experience the value and insights from BMA in their own backyards," said Tom Stein BMA board member and President and CEO of Stein + Partners Brand Activation.  "We feel this model will enhance the value of chapter programs and entice other members to become more involved."

The Go and Grow tour will include stops in:

• Beijing, China – May 17, 2012
• Denver, CO – August 2012
• Phoenix, AZ – August 30, 2012
• New York City, NY – September 25, 2012
• St. Louis, MO – October 4, 2012
• Atlanta, GA – October 2012
• London, England –  October 2012

The launch of the Go and Grow Road Show coincides with BMA's 2012 annual international conference, May 30-June 1 in Chicago, IL. The conference, themed "Grow," is one of the largest B2B focused events in 2012 inviting business-to-business marketing and sales leaders from all over the world to participate. Conference participants are eligible for the early bird registration rate until March 31.  To register, please visit www.marketing.org/Grow. 

For more information about the 2012 BMA Go and Grow Road Show, please visit www.marketing.org/GoandGrow

About Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in business worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics.  BMA's members represent state-of-the-art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.  For more information about BMA, call 630-544-5054 or visit www.marketing.org.

SOURCE Business Marketing Association