Business Kicks on Route 66: SAP Hits the Road in Chicago and California

CHICAGO and SANTA CLARA, Calif., Sept. 8 /PRNewswire/ -- Customers, partners and representatives of SAP AG (NYSE: SAP) are coming together at the SAP® World Tour 2010 events in Chicago (September 22, at McCormick Place) and Santa Clara, California (October 19, at the Santa Clara Convention Center), to share with and hear from peers how SAP business software is helping companies run better.

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The Chicago event will host the official launch of SAP® Rapid Deployment solutions, and will feature keynote speeches by business guru Dr. Ram Charan and Robert Enslin, president of SAP North America. In addition to Enslin, the Santa Clara event features keynotes by Silicon Valley high-tech consultant and author Geoffrey Moore, and by Tom Peck, senior vice president and CIO, Levis Straus and Co.

Charan will share his views on how companies can increase and sustain organic revenue and profit growth through greater innovation and an emphasis on operational efficiency. Moore will present his vision of where enterprise computing is headed and how companies can get out in front of the curve. Enslin will speak about SAP's product and market strategy for providing the best on-premise, on-demand and on-device solutions with tight orchestration between all the layers. In the afternoon, participants will have the opportunity to choose from a number of different breakout sessions to further engage in conversations about line-of-business and industry solutions from SAP and partners.

"The combination of global and local market information, best practices sharing, and industry insights that can be applied to day-to-day business strategy and operations has made the SAP World Tour event series a success with attendees," said Enslin. "This year the SAP World Tour will feature technologies that companies can adopt at their own pace of growth and innovation, without disruption and for their specific industry needs, giving them the advantage they need in today's competitive marketplace."

SAP World Tour Global Event Series

The SAP World Tour takes place in more than 80 cities in over 50 countries in Europe, Asia, Latin America and North America. The global road show has reached more than 270,000 customers, partners and influencers over the last six years. In addition to networking with industry and regional peers and partners, participants gain from the event clear insight into a product strategy aimed at enabling SAP customers to extend the availability of business software on premise, on demand and on device — all orchestrated as networked solutions on the market's most scalable, feature-rich and stable core platform.

The event is designed to enable dialog with influencers, customers and prospects – along with members of the SAP ecosystem and parties interested in partnering with SAP. Through interactive formats, including industry- and product-specific breakout sessions, participants will learn how the SAP solution portfolio can help companies evolve their IT landscapes without disrupting operations, adapt more quickly to changing market needs, differentiate against tougher competition and execute sustainable growth strategies.

The SAP World Tour offers customers and partners throughout the world a local event similar to SAPPHIRE® NOW, the annual international SAP customer conference. Further information on event dates and locations can found at the SAP World Tour event page on sap.com. Follow these links to register for the SAP World Tour Chicago event or register for the SAP World Tour Santa Clara event.

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

SOURCE SAP AG

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