Bush Furniture Introduces kathy ireland Office® Parent-Child Workstations

JAMESTOWN, N.Y., April 4, 2011 /PRNewswire/ -- Bush Furniture, a leading global manufacturer of smart furniture solutions for the home and office, announced today two Parent-Child Workstations as part of the kathy ireland Office® by Bush Furniture line. Currently on display at High Point Market (IHFC Building; space W941) the "Mommy and Me" or "Daddy and Me" desks allow parents to work-and-play side-by-side with their child.

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"As we further developed the kathy ireland Office line, while keeping the needs of families top of mind, we recognized a lack of desking options that allow parents to work alongside their children," said Jim Sherbert, CEO of Bush Industries, Inc. "Knowing this, we saw an opportunity to fill the void and are proud to introduce our kathy ireland Office Parent-Child Workstations. Whether the products are used for homework, completing a puzzle or an arts and crafts project, they are designed to help bring parents and their children closer together in a home office setting. And we believe that our customers will find value in this desking solution."

The new Volcano Dusk Parent-Child Workstation features an L-shaped configuration in both the Driftwood Dreams and Kona Coast finishes and is a modular piece that can be built to fit a variety of different spaces. The crisp edges and clean profiles are inspired by the warmth and regal beauty of the Hawaiian Islands. Additional elements include turned leg construction, antiqued bronze and pewter drawer pulls, louvered panels, and profiled tops to support a whole family's needs.

For a more classic style, the Grand Expression Parent-Child Workstation offers a Warm Molasses finish, traditional pedestal structure, as well as antiqued bronze and pewter drawer pulls, symbolizing the beautiful history and diversity of America. Similar to the Volcano Dusk Parent-Child Workstation, the Grand Expression Parent-Child Workstation also provides a sturdy L-shaped surface area for easy sharing and collaboration. Both workstations offer unique storage for books and supplies, organizational functionality, and technology management features.

Safety is a critical component in the design of the kathy ireland Office® Parent-Child Workstations. The products have been tested to meet ANSI and UL standards and provide child safety features, such as rounded corners and edges, tempered glass and high durability work surfaces. Additionally, soft-close hinges and glider stops ensure children do not get their fingers slammed by the drawers.

"Today's busy parents are constantly searching for quality time with their kids," added Sherbet. "We've made it easy now for mom and dad to meet their work deadlines while their children practice their handwriting or study for a test, together. Plus, as families' needs change, so does the function of the furniture. Once it's outgrown, the child desk can be used as a printer stand or for extra storage."

Throughout the kathy ireland Office® by Bush Furniture line, Bush has designed and implemented pioneering Quick-to-Assemble (QTA) technology that is proven to be up to five times faster to assemble than traditional RTA furniture. With Bush Furniture QTA™, there are fewer pieces and steps providing an overall easier and more satisfying assembly experience.

Last year, kiWW®, the design and marketing company founded by CEO and Chief Designer, Kathy Ireland, signed an exclusive licensing agreement with Bush Furniture to develop new lines of office and home furnishing solutions. Through the partnership, the kathy ireland Office® by Bush Furniture brand was launched featuring a comprehensive assortment of stylish, practical and high quality pieces.  The collection will be distributed nationally and available at retailers across the country, as well as online, beginning this summer.

About Bush Industries, Inc.

Bush Industries, Inc. is a leading manufacturer of casegoods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

Media Contact:
Amanda Rich
954.893.9150
[email protected]

SOURCE Bush Furniture