Busap, China's Leading Bus TV Network Operator, Becomes One of the Country's First Mobile Virtual Network Operators

BEIJING, Jan. 6, 2014 /PRNewswire/ -- China's Ministry of Industry and Information Technology (MIIT) issued the first batch of mobile virtual network operator (MVNO) licenses to 11 Chinese private firms on December 26, 2013, allowing them to become resellers of mobile telecommunications services. The recipients of the licenses include Telling Telecommunication Holding, Zhejiang Lianlian Technology, Beijing Funtalk Century Telecommunications Equipment Retail Chain, Beijing Huaxiang Lianxin Technology, Beijing Jingdong 360 Du E-Commerce, Beijing Bewinner Communications, Beijing HiChina Zhicheng Technology, Beijing D.Phone Communications Service, Soshare Network Technology, Busap Holding and Telephone World Group.

Busap Holding Company Limited, the country's largest bus TV network operator and the only new media company that applied for the license, signed a mobile telecommunications services reseller agreement with China Unicom on October 18, 2013, and will resell mobile telecommunications services under the brand name China MCom.

The issuing of the MVNO licenses finally makes the virtual network operator business, a business for which several firms have been readying themselves for many years, a reality in China and is seen as an important move taken by the telecommunications industry in order to boost the amount of private capital and the number of cross-industry investors willing to take the leap into the sector. From its vantage point as one of China's leading new media firms, Busap plans to produce synergies from the two business lines – mobile internet and mobile communication, drawing on its bus TV network, the largest in the country with nearly 50,000 in-bus Wifi spots, and leveraging a daily customer base of over 100 million bus riders, allowing bus management companies and their passengers to enjoy more diversified mobile media, mobile communications and mobile internet services. Busap will provide a comprehensive package of innovative mobile internet applications for the passengers and full informatization of the management systems for the companies.The new business includes new virtual operator services based on mobile communications, the mobile internet and WiFi access for an ever greater percentage of the bus-riding public in addition to industry information services including video surveillance, intelligent dispatching and other innovative applications for bus management firms. Records show that Busap has generated a profit for the last three consecutive years, in 2011, 2012 and 2013 respectively.

During the pilot period, Busap plans to strategically leverage its strengths in the mobile communications sector to make the leap from a provider of mobile TV media on buses to  a serious player in the mobile internet sector, creating a fashionable communications brand for users among the youth and young adult segment. The company will also integrate new media resources with precise audience through partnering with mobile communications and mobile internet businesses and by leveraging its extensive WiFi network on buses in the country's major cities, providing a unified communications access product for people who use public transport. In line with the development of China's mobile communication technologies and the transformation of the telecommunications industry, Busap will remain dedicated to becoming a leading mobile virtual operator across the country, aiming to provide its customer base with excellent products and services.

About China MCom Co., Ltd

Established on Nov 18, 2013 as a subsidiary of Busap Holding Company Limited, China MCom Co., Ltd. plans to integrate the new media resource advantages of its parent into its products and services. The firm will focus on further consolidation of products and businesses in the mobile internet and mobile communications sectors, with the mission of building itself into one of China's leading new mobile virtual operators focused on the youth and young adult segment and providing unified communications access services to users.

About Busap Holding Company Limited

Busap, one of China's leading high tech groups, is chiefly engaged in three business segments: new media, mobile communications and the mobile internet. Established in Nanchang, Jiangxi Province, China in 2003, the company now has three business headquarters, in Beijing, Shanghai and Nanchang, as well as 22 subsidiaries. Its new media group has built the largest bus TV network across China by installing TV broadcasting systems on buses throughout the country through joint investment with CCTV and cooperation with bus operators in 22 major Chinese cities, providing media services to over 100 million bus riders daily. Busap's mobile communications business is based primarily on the 2013 telecom reform in China, when the firm was approved as one of the first mobile resellers in China and founded China MCom as a fashionable communications brand appealing to the youth and young adult segments and with the mission of becoming one of the country's leading mobile virtual operators. As for its mobile internet business, the company undertook the research and development of the mobile application "My Call" through its in-vehicle WiFi platform providing coverage in 22 major cities across China and collaborates with providers of mobile communications products to create a unified mobile communications platform, providing six smart life services for users including mobile communications, mobile social networks, mobile payment, mobile E-commerce and mobile entertainment in a mobile internet era.

For further information, please visit http://www.busap.com/

SOURCE Busap Holding Company Limited