Burns & Levinson Launches New Brand Identity and Website

BOSTON, April 4, 2017 /PRNewswire/ -- Burns & Levinson has launched a new brand identity to reflect the client-centric, high-level legal services the firm provides for its regional, national and international clientele. The new visual identity – a deep purple circle – and typography represent the high-energy, full-service, hands-on, personalized approach every client receives from Burns & Levinson. The firm also unveiled a newly created website in conjunction with the unveiling of its brand.

Burns' new brand identity is built around the concept of "Amazing Clients," which echoes the firm's decades of serving clients who are amazing at what they do and Burns' ability to amaze clients with an intense focus on long-lasting relationships, high quality work, top-notch service, big firm know-how, and impressive results. The website features many of these collaborative "amazing client/amazing firm" stories.

The new website also highlights Burns' holistic and novel approach to serving clients in every facet of their business and personal life. The firm's practice groups are divided into two core areas – "Your Business" and "Your Life" – which reflects the firm's value added focus on meeting clients' business and personal legal needs.

Overall, the brand and website showcase Burns' singular focus on strong client relationships – not billable hours – and the firm's driving vision to always go above and beyond to ensure clients' success. As a Boston-based firm with over 125 attorneys, Burns is big enough to represent clients in complex and sophisticated matters, yet small enough to provide highly responsive, direct partner-level, proactive advice in a more cost effective and efficient way.

"At Burns & Levinson, we practice law differently. We offer clients a can-do entrepreneurial style of lawyering that we believe is unique to our firm," said David P. Rosenblatt, managing partner at Burns & Levinson. "Our client service model is partner-driven, which means that clients work directly with our most experienced and resourceful attorneys to find solutions to their most complex problems."

While many of Boston's top local law firms have embraced the "bigger is better" approach to practicing law, Burns has seized the opportunity to turn its client-centered approach, prestigious national recognition in its core practice areas, smaller and more personalized service orientation, and deep roots in New England into a competitive advantage.

"Our clients' personal and business success is always our top priority," said Rosenblatt. "We are thrilled that our new external identity more accurately matches who we are and how clients perceive us in the marketplace. It is exciting to bring that idea full circle and have it reflected in our new brand image and website."

Burns spent one year developing its new brand and website, and the process involved extensive market research as well as in-depth internal research of clients' experiences and the firm's client service standards. 

About Burns & Levinson LLP
At Burns & Levinson, we provide high-level, client-centric and results-oriented legal services to our regional, national and international clients. We are a full-service law firm with over 125 lawyers in Boston, Providence and other regional offices. Our areas of expertise include: business/finance, business litigation, divorce/family law, emerging companies/venture capital, employment, estate planning, government investigations, intellectual property, M&A/private equity, probate/trust litigation, and real estate. We partner with our clients to solve their business and personal legal issues in a collaborative, creative, and cost-effective way. For more information, visit Burns & Levinson at www.burnslev.com.

SOURCE Burns & Levinson LLP