Buongiorno Optimises Corporate Website for iPhone Users to Enhance Performance and Improve Access to Key Corporate and Stock Information

LOS GATOS, California, November 17, 2011 /PRNewswire/ --

Buongiorno (FTSE Italy STAR: BNG), global leader in paid content for mobile devices, announced today the launch of the iPhone version of its corporate website.

iPhone-optimised website is in English since over 80% of Buongiorno's revenues come from outside Italy, and the company website is attracting increased visits from outside its home country.

The mobile site arrives just a few days after the announcement of the company's strategic refocusing of its core B2C business, which began with the acquisition of Dada.net and concluded recently with the spin-off of the majority of the company's B2B business into a NewCo in which the private equity fund Francisco Partners holds 70% of the shares capital. The iPhone-compatible site enables targeted browsing for those interested in corporate information and stock quote of BNG.

The Buongiorno website includes device recognition for when an iPhone user visits the site on their device, and presents Buongiorno's offering in the different areas of expertise, such as paid content, apps, mobile payments and e-gaming. It also provides immediate access to Buongiorno's stock price performance at the touch of a button, thanks to a dynamic plug-in.

"Telling the company's story through the use of a corporate website designed especially for iPhone users gives Buongiorno the potential to access more than 150 million devices worldwide. This completes our aim of offering immediate and transparent communication to all of our stakeholders," commented Lucia Predolin, Director of Buongiorno's International Marketing & Communication. "Our mission of transparency, openness and dialogue with our customers and users is aligned to the work we're doing with our Twitter and Linkedin channels."

Buongiorno decided to optimise its website firstly for iPhone users due to the wide usage and influence of Apple iOS devices, as well as considering its own traffic analysis metrics. iPhone users can access all the main sections found on the web version, as well as share content across their social networks, including Twitter and YouTube.

For more information about Buongiorno, please visit the website: http://www.buongiorno.com

Eleonora Villanova, Tel. +39-(0)2-582131, Email: [email protected]

SOURCE Buongiorno Spa

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