Bundling Remains Key for Success in Romania, Pyramid Finds

CAMBRIDGE, Mass., June 23, 2011 /PRNewswire/ -- Affordable, budget bundles continue to attract customers hit by the economic crisis, while high speeds and rich content remain important as competition intensifies in Romania, according to a new report from Pyramid Research (www.pyr.com).

Romania: Intense Competition and Consolidation Continue to Drive the Market offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and monitors the introduction and spread of new technologies.

Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

"Pyramid Research forecasts that the investments in next-generation networks, spurred by regulatory activities and the implementation of the National Broadband Strategy, will result in a higher proliferation of broadband access both on the fixed and mobile side," says Sylwia Boguszewska, analyst at Pyramid Research and author of this report. "Bundling of services, which is practiced by the majority of the operators, will accelerate the already pronounced fixed-mobile convergence trends," she indicates.

Operators should take advantage of the National Broadband strategy and target the under penetration of broadband in rural areas. Mobile operators offer a range of laptops and netbooks, which, if bundled with mobile Internet subscriptions, are available at a discounted price. "Pyramid expects bundling of netbooks with data access to become more prominent because operators will be targeting people without access to a PC or fixed broadband, especially in rural areas," indicates Boguszewska. "As these are the areas with lower spending power, partnering with vendors such as Huawei or ZTE is an option for provision of affordable netbooks and dongles," notes Boguszewska. "Having a well-diversified device portfolio, with low-cost smartphones, as well as attractive dual-SIM phones, will be key to success."

Romania: Intense Competition and Consolidation Continue to Drive the Market is part of Pyramid Research's Europe Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

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SOURCE Pyramid Research

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