Bunchball Releases Guide for Using Game Mechanics to Create Stronger Online Customer Relationships

SAN JOSE, Calif., Nov. 18, 2010 /PRNewswire/ -- Bunchball, the leading provider of gamification solutions, today announced the publication of "Gamification 101," the first and only white paper designed to educate the marketplace about how gamification can be used to engage consumers by satisfying their need for reward, status, achievement, competition and self-expression. Based on expertise gained from pioneering the gamification industry over the last five years, "Gamification 101" describes how a company can engage consumers, increase loyalty and drive meaningful value for its business.

The white paper is available for download at http://www.bunchball.com/gamification/g101-banner.shtml.

Gamification 101 includes:

• the definition and business value of gamification and game mechanics
• the elements of gamification that create a successful user experience
• how and why gamification motivates user behavior
• actual cases of successful gamification initiatives

"Gamification has become a critical solution for brands, marketers and media entities to create a more meaningful dialog with their consumers. Through our clients we've seen that adding compelling and rewarding experiences to existing sites will result in stronger, deeper and more productive consumer relationships," said Rajat Paharia, Bunchball's Founder and Chief Product Officer.

Nitro, Bunchball's Gamification platform, is being used by companies including CBS Interactive, Warner Bros., Comcast, USA Network, Bravo, ABC Family, Meredith, Hearst Corporation, ESPN, Victoria's Secret PINK, LiveOps, and Hasbro.

About Bunchball

Bunchball is the leading provider of online gamification solutions, used to drive high value participation, engagement, loyalty and revenue for some of the world's leading brands and media. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.

SOURCE Bunchball