Bumble Bee Foods Unveils 2012 BeeWell for Life® Interactive Health and Wellness Program

SAN DIEGO, March 1, 2012 /PRNewswire/ -- Bumble Bee Foods today unveiled an exciting upgrade to this year's BeeWell for Life®, the leading North American seafood brand's signature interactive health and wellness program. BeeWell for Life™ is designed to help consumers lead a more healthful lifestyle using the dedicated resource website www.BeeWellForLife.com.

The program offers consumers the chance to earn points by logging the miles they walk, run or bike, completing weekly challenges and entering the calories they consume. These points then translate to money earned for their choice of one, two or all three charity partners. BeeWell for Life™ partners in 2012 are the American Diabetes Association®, WomenHeart: The National Coalition for Women with Heart Disease and Y-ME National Breast Cancer Organization™.

"Bumble Bee is thrilled to be partnering with the American Diabetes Association, WomenHeart and Y-ME as a part of this year's BeeWell for Life® program," said Bumble Bee Senior Vice President Consumer Marketing and Corporate Social Responsibility Dave Melbourne. "Encouraging a healthy lifestyle is a vital component of Bumble Bee's mission and brand philosophy. We hope to help educate and inspire positive change in our consumers' lives with this new program, while also giving back to three very meaningful causes."

"We are thrilled to be a part of this collaboration," said Geralyn Spollett, MSN, ANP-CS, CDE, President, Health Care & Education, American Diabetes Association. "Eating well and exercising are an integral part of healthy living."

"BeeWell for Life is a great addition to WomenHeart's efforts to educate women about heart disease – their leading health threat – and actively engage them in leading a heart healthy life," said Lisa M. Tate, Chief Executive Officer, WomenHeart. "We are excited about the additional support this partnership provides, and encourage all women to participate in this inspiring program."

"We are thrilled to continue our partnership with BeeWell and watch the program grow.  Bumble Bee takes health and wellness seriously, and helps people make proactive decisions to lead a healthier life – including reducing risk factors for breast cancer," said Kelly McCluskey, Director, Strategic Relationships, Y-ME National Breast Cancer Organization™.

Coinciding with the unveiling of the 2012 program is the introduction of a new BeeWell for Life® website with enhanced tools, information and resources to help consumers incorporate healthy eating and exercise into their everyday lives. These include tips from BeeWell for Life registered dietitians, Stephanie Clarke & Willow Jarosh and fitness expert, Jennifer Edwards. The website will also house monthly documentary-style webisodes featuring top ranked United States men's tennis player, Mardy Fish with special appearances that include celebrity chef personality, Scott Leibfried.

Melbourne explained, "The Mardy Fish video series reinforces the goals of BeeWell for Life with inspirational stories, recipes, tips and motivational messages to help consumers lead a healthier life."

For more information on BeeWell for Life® and to sign-up, visit www.BeeWellForLife.com, and join fans of BeeWell and healthy living at www.facebook.com/BeeWellforlife and www.twitter.com/BeeWellForLife.

To view the first webisode, Transformation, featuring Mardy Fish talking about the positive changes he's made to his lifestyle and eating habits, and how its changed his life both on and off the court, visit: http://www.beewellforlife.com/webisode-1-transformation/  

About Bumble Bee Foods®

Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow's® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The Bumble Bee brand has established significant consumer awareness and loyalty based on the quality, nutritional value and affordability of its products.

Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015. Bumble Bee also actively promotes the responsible stewardship of global fisheries resources and is a founder of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

For more information on Bumble Bee, visit http://www.bumblebee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods.

SOURCE Bumble Bee Foods

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