Bumble Bee Foods Announces Bumble Bee SuperFresh™ Premium Fresh Frozen

SAN DIEGO, June 25, 2013 /PRNewswire/ -- Bumble Bee Foods, North America's largest branded seafood company, announced today the company's entry into the premium frozen seafood category with the introduction of Bumble Bee SuperFresh™ Premium Fresh Frozen. 

Bumble Bee SuperFresh™ is a new line of premium fresh frozen seafood that is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality, all-natural ingredients. High in protein, rich in flavor and gluten free, the six premium seafood items include:

• Spicy Shrimp Romesco
• Lemon Shrimp with Garlic & Herbs
• Salmon with Garden Pesto
• Salmon with Garlicky Black Pepper & Extra Virgin Olive Oil
• Tilapia with Lemon, Pepper & Herbs
• Tilapia with Garlic & Extra Virgin Olive Oil

Each premium fish fillet comes with its own baking parchment, a special uncoated parchment paper to seal in flavor and juices. The shrimp saute quickly on the stovetop with seasoning medallions. All Bumble Bee SuperFresh™ entrees go from freezer to table in 20 minutes or less.

"We know consumers aspire to live healthy lifestyles while constantly seeking delicious meals that are easy to prepare," said Chris Lischewski, president and CEO of Bumble Bee. "Bumble Bee SuperFresh™ fulfills an unmet need for great-tasting seafood with the nutritional benefits of fish, but without the fuss and fear of preparation and a long list of ingredients.

"This category entry is a natural evolution of our mission to provide high-quality, nutritious products and meal solutions that are sustainably sourced. I believe consumers and our retail partners will welcome seeing Bumble Bee in the premium frozen aisle, and I'm excited for the impact I know we will have in growing the category by providing access to quality, great-tasting seafood," Lischewski said.

According to General Manager of Bumble Bee Frozen Foods Suzanne Stites, Bumble Bee SuperFresh™ Premium Fresh Frozen is about "the joy of good food."

"Our research confirmed that consumers are looking for high-quality seafood that tastes fresh and delicious," Stites said. "There is also a strong demand for a clean label and absolutely no preservatives and gluten free.  And, the preparation must not only be easy, but foolproof time after time."

She added, "We all know we should eat more fish – and now you'll want to because it's so easy and so delicious.  We're proud of the products' clean label with all-natural ingredients you'd use yourself and the quality is absolutely delicious. We haven't wasted a minute of the almost two years it's taken to create this line. It's guest worthy and wine worthy. It's truly new to the category."

Bumble Bee SuperFresh™ Premium Fresh Frozen is flash frozen at below zero temperatures and vacuum packed for protection. The delicate flavor of seafood is enhanced only with high-quality, all-natural ingredients. Each product boasts a clean label, listing a few familiar and easy-to-pronounce ingredients. Seafood is sourced from aquaculture farms that have earned official certification from strict third party organizations such as Best Aquaculture Practices (BAP), Global GAP (GAP), or the Aquaculture Stewardship Council (ASC).

The new product line was recently previewed during an exclusive dining experience hosted at the popular CATCH restaurant in New York City. Food editors, analysts, retail customers and other influencers sampled a menu selection featuring Bumble Bee SuperFresh™ seafood with signature side dishes prepared by CATCH and wine pairings by David Arthur Vineyard. Bumble Bee SuperFresh™ Premium Fresh Frozen line has since featured in various regional and national media including The Wall Street Journal and The New York Times.

Bumble Bee SuperFresh™ Premium Fresh Frozen is initially available in the Northeast with planned national availability in the future. The suggested retail price (SRP) is recipe specific, ranging between $8.99 and $9.99.

For more information, please visit www.bumblebeesuperfresh.com.

About Bumble Bee Foods:
Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee^®, Brunswick^®, Snow's^® and Beach Cliff^®, and in Canada under the Clover Leaf^® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.

Bumble Bee's mission is to provide high-quality, nutritious product and meal solutions that are sourced sustainably. Its BeeWell for Life^® brand philosophy and signature program by the same name encourage consumers to eat healthfully and deliciously while maintaining an active everyday lifestyle. Bumble Bee^® is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015. Bumble Bee^® also actively promotes the responsible stewardship of global fisheries resources and is a founder of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

SOURCE Bumble Bee Foods

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