Bulldog Solutions Strengthens Customer Base, Delivers Integrated Demand-Generation Programs to Growing List of BtoB Organizations

AUSTIN, Texas, Oct. 4 /PRNewswire/ -- Bulldog Solutions, the BtoB demand-generation experts, announced the acquisition of several prominent BtoB customers including Isilon, Sage North America and NetIQ during the third quarter of 2010.

Recognized as a BtoB demand-generation pioneer, Bulldog Solutions transforms marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales.

"Bulldog Solutions' newest customers illustrate a growing trend in BtoB marketing toward long-term, highly integrated demand-generation programs," said Rob Solomon, CEO and founder of Bulldog Solutions. "High-performing marketers understand that "one-and-done" tactics are far less impactful than integrated programs that position their organizations to generate high-quality leads and play a larger role in increasing sales revenues. They are engaging Bulldog Solutions to make that happen."

Bulldog develops strategy, executes that strategy and analyzes results for comprehensive, integrated demand-generation programs that include:

• Multi-modal lead nurturing designed to improve campaign ROI
• Persona development and message mapping to generate effective message segmentation
• Marketing automation implementation and optimization

"We chose Bulldog Solutions because they bring to the table in-house expertise across the wide spectrum of BtoB demand generation," said Patti Mizulo, director of field marketing, Isilon, which chose Bulldog Solutions as its first demand-generation agency of record. "They offer a holistic solution that addresses top- and mid-buying cycle needs, from attracting an audience through effectively nurturing them."

The industry-wide shift toward integrated demand-generation solutions is among the reasons Bulldog Solutions is proud to sponsor the Eloqua Experience conference in San Francisco, October 18-20. The event offers a broad range of hands-on insight focused on marketing automation best practices and accelerating revenue growth.

About Bulldog Solutions, Inc.

Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are BtoB demand-generation specialists. We've been recognized by thought leaders including the Inc. 500/5000, SiriusDecisions, Forrester Research, Frost & Sullivan and IDC for our approach. We're headquartered in Austin, Texas. www.bulldogsolutions.com.

SOURCE Bulldog Solutions, Inc.