Bulldog Solutions Shares Insights for Successful Marketing Automation in DemandGen Report's "State of Demand Generation 2012"- A Special Report

AUSTIN, Texas, Jan. 26, 2012 /PRNewswire/ -- BtoB revenue performance agency Bulldog Solutions provides marketers with expert guidance and insights on generating predictable revenue performance in the recently published "State of Demand Generation 2012" special report from DemandGen Report.

The annual report features trending insights and forecasts from thought leaders spanning the BtoB space. Bulldog's Terry Flaherty, VP of Marketing Strategy, shares advice on how organizations can develop an impactful marketing automation strategy and strengthen revenue performance in his article, "Seven Building Blocks of Successful Marketing Automation."

"BtoB marketing these days is more complex than ever, and marketing automation has the potential of making it easier, more efficient and measurable," said Flaherty. "Marketing leaders need to understand, however, that when they first implement a marketing automation system, it likely will expose the cracks in their current methodologies and processes. The bigger conversation is shifting from the technology itself to the processes and methodologies that must synchronize everything Marketing does."

Flaherty's DemandGen Report article provides a brief snapshot of how to be prepared for and navigate the common obstacles encountered on the marketing automation journey as organizations drive toward generating stronger, more predictable revenue performance. The article covers the following seven building blocks for BtoB marketers to consider:

• Revenue performance strategy and goal alignment
• Process, for seamlessly aligning Sales and Marketing across the entire revenue cycle
• Targeted messaging, to move buyers through each stage of the buying cycle
• Buyer's journey programs, for generating consistent dialogues and trust among potential customers
• Content and tools, for fueling the revenue engine
• Data quality and management

Other emerging demand-generation trends covered in the complimentary report include the transformation of inbound marketing, generating demand through social media, mobilization of BtoB marketing campaigns and the next wave of revenue performance management. The entire "State of Demand Generation 2012" report can be downloaded on the DemandGen Report website.   

About Bulldog Solutions, Inc.
Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are BtoB demand-generation experts recognized for our approach by thought leaders in our industry. Bulldog Solutions is headquartered in Austin, Texas, with operations throughout North America and Europe. www.bulldogsolutions.com.

Contact:
Cheyanne Atchley
Director of Marketing
Bulldog Solutions
512.538.0384
1.877.402.9199 x245
[email protected]

SOURCE Bulldog Solutions

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