Bulldog Announces New Infrastructure Packages

AUSTIN, Texas, July 30, 2013 /PRNewswire/ -- Bulldog Solutions, Inc., the business-to-business marketing leader in revenue performance management, has announced five new marketing technology services packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure.

The new infrastructure packages include:

• Bulldog Activate
• Bulldog Migrate
• Bulldog Boost
• Bulldog CDQ
• Bulldog Full Circle Reporting

Bulldog Activate

As marketing automation platform (MAP) adoption continues to grow, the need to integrate processes, systems and data becomes more important. For marketers implementing a new MAP, the Bulldog Activate methodology delivers a comprehensive set of lead management processes, a customer data quality strategy, MAP implementation and configuration and a reporting roadmap that ensures clients get the most out of their technology investment. Bulldog Activate also enables marketing users to reduce their time-to-value by delivering customized training and ongoing marketing automation support.

Bulldog Migrate

As enterprise organizations continue to adopt automation technologies, many find themselves with multiple versions of automation platforms, sometimes from different vendors. The Bulldog Migrate package is designed to help organizations migrate to or consolidate marketing automation systems to reduce technology costs and drive efficiencies.

Bulldog Boost

According to SiriusDecisions, 85 percent of marketers who currently have MAPs are not getting the most out of their implementation. Bulldog developed the Bulldog Boost package to help organizations assess and update all aspects of marketing automation implementation.

Bulldog CDQ

A 2013 survey conducted by MarketingSherpa found that 66 percent of marketers in more than 1,200 companies said using data to improve performance was their main priority. However, in most cases, the insights gained are based on faulty data and are not actionable. Furthermore, Data Warehousing Institute research suggests that "dirty data" costs businesses in the United States up to $600 billion annually. As a result of these industry demands, the Bulldog CDQ was developed to help users address their customer data quality challenges by targeting five key areas including data discovery, analysis, conversion, cleaning and maintenance.

Bulldog Full Circle Reporting

In addition to implementing MAP and integrating with CRM, it is vital for organizations to design their systems to enable a wide range of stakeholders to easily access and analyze their demand waterfall and campaign level data in a timely and actionable manner. To address this need, Bulldog developed the Bulldog Full Circle Reporting enterprise reporting package leveraging its partnership with California-based Full Circle CRM. The Bulldog Full Circle Reporting package includes lead management process definition, data quality, reporting platform implementation, report and dashboard development and ongoing support.

"Creating a solid marketing technology foundation is not just about buying a MAP, it's about making sure that there is strong lead management process integration, data quality, systems integration, metrics and reporting and training and support. That's what the new marketing technology packages provide," Bulldog's Vice President of Marketing, Johnny Anderson, said.

The infrastructure packages are now available. For more information, visit www.bulldogsolutions.com/solutions/infrastructure.

Contact:
Johnny Anderson
Vice President of Revenue Performance Strategy
Phone: (512) 652-2594
Email: [email protected]

About Bulldog Solutions

Bulldog Solutions is an innovative revenue performance firm for global B-to-B enterprise companies. Bulldog helps marketing organizations drive results by providing the right mix of digital strategy, technology infrastructure and multi-channel programs to increase pipeline and revenue. Bulldog specializes in proving and increasing marketing's business impact. The company is headquartered in Austin, Texas, with operations throughout North America and Europe. For more information, visit bulldogsolutions.com.

SOURCE Bulldog Solutions, Inc.