BUILT Celebrates 10th Year as Leading Lifestyle Accessories Maker

NEW YORK, July 10, 2013 /PRNewswire/ -- Now fans of BUILT -- the brand that redefined the way we carry everything from wine to lunch to tech accessories -- have one more reason to get serious about having fun this summer.  In its 10^th year, the design gurus at BUILT-- a team led by Aaron Lown and John Roscoe Swartz--have introduced 13 innovative and eye pleasing lifestyle accessories in a limited edition update on the brand's original stripe pattern. 

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The 10^th Anniversary Collection features bestsellers including the Two Bottle Wine Tote, Gourmet Getaway Lunch Tote and the Everyday Tote. 

At the center of the collection, which launches online, and nationwide this month, is the new BUILT Convertible Picnic Bag – the ultimate summer accessory for effortless entertaining and family excursions. This unique bag opens and expands for a ready-to-use picnic dining set with a one-of-a kind fold out design.

This product exemplifies the design leadership the brand is known for while simultaneously embodying the values upon which the brand is built. "We work hard to make slowing down easy," says BUILT co-founder, John Roscoe Swartz. "Whether it's a wine tote, picnic bag or lunch bag, we want to make it easy to take a break, have a picnic (if only at your desk!) or head to the beach with friends."

Swartz and Lown have been collaborators since their graduate days at Cranbrook Academy of Art. While researching materials to design an affordable and distinctive wine tote, they landed on the neoprene material. 10 years later, the creative duo continues to use this material to create products that make everyday life better for their loyal consumer following.

This month, BUILT also relaunches their web site (www.BuiltNY.com) with an updated design and fresh e-tailing experience.

The BUILT lifestyle collection is expanding every day with new products and collections. Visit www.BUILTNY.com for more information.

Introducing BUILT's 10^th Anniversary Collection:

• Convertible Picnic Tote (SRP 150.00)
• Reusable Shopper (SRP 9.99)
• One Bottle Wine Tote (SRP 14.99)
• Two Bottle Wine Tote (SRP 17.99)
• Three Bottle Wine Tote (SRP 29.99)
• Champagne Tote (SRP 19.99)
• Gourmet Getaway Lunch Tote (SRP 24.99)
• Everyday Tote (SRP 29.99)
• Neoprene Phone Sleeve (SRP 19.99)
• Slim Neoprene Sleeve for iPad or iPad Mini ( SRP 29.99)
• Neoprene E-Reader/Tablet Sleeve (SRP 24.99)
• Zip Camera Case Compact (SRP 14.99)
• Neoprene Essential Tote (SRP 59.99)

ABOUT BUILT
Here at BUILT, we're serious about fun. In 2003, we redefined the way wine was carried with the introduction of the neoprene two-bottle tote. Through continued innovation, exemplary craftsmanship, and distinctive patterns, BUILT accessories support a recreational lifestyle and make every day more enjoyable. From food and wine accessories to baby and travel gear – and everything in between.

Headquartered in New York, BUILT is available in over 60 countries worldwide.

For more information on how to join the party, please visit BUILT at http://www.builtny.com.

SOURCE BUILT