Building the analytical bridge connecting millennials to omnichannel retailers

SAS showcases Brittany Bullard's new book, Style & Statistics, at NRF17

News provided by

Jan 16, 2017, 07:00 ET

NEW YORK, Jan. 16, 2017 /PRNewswire/ -- NRF 106th Annual Convention and EXPO – If MTV, Amazon and online dating have always been present in your life, face it: You're a millennial – that magical, trendsetting demographic retailers covet. Brittany Bullard's new book, Style & Statistics: The Art of Retail Analytics, zeros in on the points where millennials and retailing intersect: omnichannel marketing. Along the way, she helps readers, regardless of tech savvy, grasp how data and analytics fuel success in this complex environment.

SAS' Brittany Bullard is the author of Style & Statistics: The Art of Retail Analytics.

"As a retailer and a millennial, I want to shine a sustained spotlight on how retailers thrive by analyzing data generated in our contemporary omnichannel world," said Bullard, a Retail Solutions and Analytical Consultant at SAS. "Using analytics strategically solves so many problems – from the shelf through the supply chain. Style & Statistics offers everyone, even non-IT professionals, a better understanding of how analytics can help them."

SAS will give away a limited number of copies of Style & Statistics during NRF17. To register for a copy, stop by SAS Booth 2842, where you also can test-pilot SAS' analytics virtual reality experience.

Join the SAS omnichannel analytics conversation at NRF17
The SAS Exhibitor Insight Session, "Omnichannel Analytics: Unlocking the Optimal Customer Experience," takes place Monday, Jan. 16, from 4 to 4:45 p.m., in Room 3, Level 3, of the Javits Center. SAS and its customers will exhibit retail and customer intelligence analytics at NRF17 Booth 2842.

To learn more about retail analytics and customer intelligence, download the white paper IoT in Retail: Engaging the Connected Customer.

Connected retailers prefer SAS
SAS' powerful analytics and extensive industry experience empower retailers to anticipate customer desires and advance business objectives. SAS' portfolio of retail and customer intelligence software is available through several different investment, deployment and growth options. Follow SAS on Twitter at @SASSoftware and @SASRetail. Follow NRF 2017 news at #nrf17.

About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW^®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2017

SOURCE SAS Institute Inc.