Building internal DIY Neurolab Capabilities

FLEMINGTON, N.J., Jan. 3, 2018 /PRNewswire/ -- HCD Research has launched a consumer neuroscience business unit focusing on installing neuroscience laboratories in corporate testing facilities and supporting client efforts in leveraging neuroscience to optimize products.  Lead by expert members Dr. Michelle Niedziela (neuroscientist, Director of Innovation & Technology) and Bill Thau (Director of Technology), this new business will help clients:

• Plan and supply a consumer neuroscience research and testing capability at client sites
• Identify technologies optimized for the specific requirements of consumer product R&D
• Train staff on product optimization resulting from integration of consumer neuroscience
• Recommend new neuroscience and marketing research technologies relevant to the client's product development efforts

Dr. Niedziela stated, "Applied consumer neuroscience, or neuromarketing, is permeating the consumer product industry and it is necessary to apply a variety of methodologies and services based on the research and development objectives of companies."  For a number of organizations, HCD Research will execute projects from product inception to production and make recommendations towards product business decisions.  For other segments of clients, we will help establish capabilities to allow companies to quickly collect data in their own facility and HCD will rapidly analyze neuroscience metrics and report to our clients.

HCD Research conducts combined consumer neuroscience and traditional methods worldwide.  Since 2010 the company has pioneered methods for studying the subconscious response to product experience.

SOURCE HCD Research, Inc.

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